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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…
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What is Ethical Marketing?
Read more: What is Ethical Marketing?Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.
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How To Improve Content Readability
Read more: How To Improve Content ReadabilityWe hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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Google Analytics Content Grouping Guide
Read more: Google Analytics Content Grouping GuideContent grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings…
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What are the three pillars of content marketing?
Read more: What are the three pillars of content marketing?When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they…
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10 Ways To Use Photography For Your Business
Read more: 10 Ways To Use Photography For Your BusinessThe photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your…
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Connect with Customers Using Insight this Spring
Read more: Connect with Customers Using Insight this SpringAfter a prolonged period in which customers and clients have not been able to interact with businesses in the way that they used to. Therefore, re-establishing that connection through considered and targeted marketing is essential. The best starting point is with insight. We have picked out some of the most beneficial ways you can start…
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Engage customers by using video content in marketing
Read more: Engage customers by using video content in marketingVideo content is often viewed as time and resource-intensive, with uncertainty surrounding the value of investing in the creation of moving images. However, you don’t need to choreograph a Hollywood-style production to tap into the increasing demand for video. The world of video content is incredibly rich, and there are options to suit any business’s…
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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How to write high quality case studies
Read more: How to write high quality case studiesA business case study is a piece of content that outlines a customer’s needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business’s website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can…
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