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How Do I Optimise Images On My Website?
Read more: How Do I Optimise Images On My Website?Image optimisation is the process of making sure that any images that appear on a website contribute towards your website’s rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image…
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What is link building, and why is it important?
Read more: What is link building, and why is it important?To those outside of the marketing or digital professions, understanding the Google algorithm can seem like mystical, guarded knowledge. The seemingly ever-evolving ranking factors that affect your search engine ranking position are not just the realm of digital marketers, however. According to a survey by SEMRush, the search engine optimisation software, 67% of marketers say…
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How to design an effective contact page that drives conversions
Read more: How to design an effective contact page that drives conversionsIn the not-too-distant past, if a customer was looking to engage the services of a business, they would have looked them up in the Yellow Pages, or perhaps have contacted the number shown on printed advertising. However, in the digital age, customers expect to be able to get in touch with a business quickly and…
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Low cost Christmas marketing tips for small businesses
Read more: Low cost Christmas marketing tips for small businessesThis year has seen a seismic shift in the number of consumers relying on online shopping. In 2019, the largest segment of the population using online shopping was women aged between 25 and 54, whereas this year, the age bracket has altered towards ages 45 and over. Quantcast data from September shows that 67% of…
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How can I improve my email marketing?
Read more: How can I improve my email marketing?Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to…
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How to Create Effective Taglines and Straplines
Read more: How to Create Effective Taglines and StraplinesThis piece is written for the benefit of small to medium size organisations who, for whatever reason, wish to create an effective tagline or strapline for their own brand and proposition without the aid of professional consultation. In this, we reveal some of the theory behind the use of brand taglines and straplines, and the…
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What is the Experience Economy?
Read more: What is the Experience Economy?It is now more than 20 years since B. Joseph Pine II and James H. Gilmore, co-founders of Strategic Horizons LLP, first published their book, ‘Welcome to the Experience Economy’. Given author’s names like ‘B. Joseph Pine II’ and ‘James H. Gilmore’ you’d be right to think that this was a) American with the potential to be b) some…
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How To Create A Strategic Brand Name
Read more: How To Create A Strategic Brand NameBusinesses, large and small, have been adversely impacted by the global health crisis. We can expect to see new businesses emerging with a renewed vigour and vim. One small decision which could have a big impact on future success is what to call the new entity. A brand name should be capable of delivering the…
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Low Cost Marketing Tips for Micro-Businesses & Start Ups
Read more: Low Cost Marketing Tips for Micro-Businesses & Start UpsThere are as many ways to market a start-up business as there are types of business. From a private airline to a bespoke birthday cake provider to a chicken farm to an engineering company, the list is endless. A few start-ups with ready-made customer bases need no marketing at all. For all the others, we…
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Restarting Business Growth After Difficult Times
Read more: Restarting Business Growth After Difficult TimesHere in the early Spring of 2020, it is difficult for most companies to feel optimistic and confident about thriving in the future, whilst others will be feeling pretty hopeless about their chances of even surviving an extended period of economic decline. We thought we’d remind everyone of how the combination of consumer research and…