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6 Tips To Mitigate Marketing Risk During Uncertain Times
Read more: 6 Tips To Mitigate Marketing Risk During Uncertain TimesIn uncertain times, some companies decide to cut their marketing investment and other costs, while others choose to continue to build their presence, to generate leads, and to drive growth. Planning to survive or to thrive depends on far too many factors to discuss here, and most beyond marketing matters. For those planning to thrive…
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What can we learn from the first decade of digital domination in marketing?
Read more: What can we learn from the first decade of digital domination in marketing?Have you ever searched for something on Google and been informed by a condescending snake oil salesman that you need to do something so, so obvious and yet so useless, that you want to swear? Here are some examples which are right there, right now if you search for ‘marketing challenges businesses face’. “A single…
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Why should SMEs invest in creativity?
Read more: Why should SMEs invest in creativity?2020 marks a decade of what many people view as the ‘digital era’. Before 2010, handheld devices had more limited functionality, and social media was far less pervasive than it is now. Growing numbers of consumers are using online shopping as their first port of call, while a University of Denmark study has shown that…
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Growth for SMEs in 2020 – Our Five Top Tips
Read more: Growth for SMEs in 2020 – Our Five Top TipsSearch ‘Marketing Trends for 2020’ and many SME owners would think they had stumbled upon a Science Fiction parallel universe. Of course, they would recognise that the development of AI related technologies is moving at an exponential pace and disrupting those high-tech and next generation sectors such as fintech, biosciences and AI with uber budgets…