Customer Insight

As a full service agency, we have worked with many leading brands to gather customer insight in order to strengthen customer engagement and develop a competitive edge. 

Mackman insight specialists enjoy working collaboratively with groups of employees in a workshop setting. Our insight workshops are effective as part of customer defining, profiling, segmentation, customer journey mapping, and brand perception exercises. 

Our researchers also undertake perception, satisfaction and other customer research exercises such as mystery shopping to contribute to customer insight.

As a key component of our branding and marketing services, we conduct insight sessions to define and segment your audiences, beginning with buyer personas. Here we engage with key stakeholders within your organisation to establish the defining characteristics of each audience group you regularly encounter, what they need to know, and how that information needs to be communicated with them. 

In addition, we ask workshop participants to consider key search terms that their personas may be looking for, along with the communication channels they are present on. We also conduct customer journey mapping sessions to understand how these personas interact with your business throughout their path to purchase, their stress points, and the ways in which you can use marketing to communicate with them throughout this process. 

“There is nothing so terrible as activity without insight.”

Johann Wolfgang Von Goethe

From branding to website design, it is essential for us to gather as clear an image of your audience as possible and understand what marketing will resonate with their specific needs and requirements. 

This is why thorough customer insight is an intrinsic part of the way we work at Mackman, and one that sets us apart.