SEND YOUR BRAND MESSAGING DIRECT TO CUSTOMERS’ INBOXES
Email
Marketing
Email remains one of the most effective digital marketing tools available today. With almost every internet user owning an email address—and over 293 billion emails sent daily—it offers a powerful way to reach your audience directly.
At Mackman, we use email marketing to deliver highly measurable, impactful campaigns. From open rates to click-throughs, every interaction can be tracked, giving you clear insights into what resonates with your audience.
Our platform of choice is Mailchimp, which allows us to create tailored, automated email journeys that nurture leads and drive engagement. Whether you need a one-off campaign or a full customer lifecycle series, our digital team designs and manages campaigns that align with your goals and brand voice.
WHAT WE CAN DELIVER
Key Features Of Our Email Marketing Campaigns
Mailchimp Expertise
We specialise in Mailchimp for its reliability, GDPR compliance, and powerful customisation options. Our team has extensive experience creating a wide range of campaigns—from newsletters and promotions to automated customer journeys—tailored to your brand and goals. With in-depth knowledge of the platform’s features, including segmentation, A/B testing, and performance analytics, we ensure your email marketing is not only effective but scalable and easy to manage.
Targeted Campaigns & Measurable Results
Our digital team uses advanced CRM and analytics features to understand your audience and craft campaigns that resonate. With real-time performance tracking and audience segmentation, we ensure your emails deliver the right message to the right people – and offer insights you can act on.
Ongoing Support & Training
We don’t just manage campaigns – we empower your team. Our tailored Mailchimp training sessions give you the skills to design and send branded, effective emails independently using easy-to-edit templates. This means you can stay consistent, on-brand, and agile with your marketing efforts.
Helping You Get the Most from Email Marketing
At Mackman, we help businesses design and deliver email campaigns that are targeted, engaging, and measurable. Whether you’re just starting out or refining an existing strategy, we’ll ensure your email marketing works harder for you.
Our team can manage your campaigns end-to-end or collaborate with you to set everything up – from audience segmentation to template design. And if you’re ready to take control, we offer practical Mailchimp training to equip your team with the skills to confidently create, send, and track effective emails that stay true to your brand.
With Mackman, email marketing becomes a streamlined, strategic part of your wider communications – helping you build stronger customer relationships and drive meaningful results.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our digital marketing services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Digital Marketing Case Studies
Take a look at some of our digital marketing case studies here:
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AI Video Production & Learning Management System Development For National Training Provider
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Product Video Production For Innovative Accessibility Brand & National Charity
