PRECISELY TARGETED CAMPAIGNS FOR YOUR AUDIENCES
Pay-per-click (PPC) allows you to place adverts on various marketing platforms and pay the host every time that advert is clicked on or viewed.
The aim of these adverts is to drive traffic through to a specific page of your website, enabling site visitors to convert, for example through the purchase of a product, or a telephone enquiry about a service, or signing up for a newsletter.
Advertising platforms include social media sites, such as Facebook and LinkedIn, as well as search engines, like Google and Bing, which allow you to display ads that are relevant to what users’ interests are and what they are searching for.
There are a number of targeting options available for PPC campaigns, including specific demographics, locations, dates, times, and devices. PPC campaigns therefore allow you to focus on specific segments of your audience.
Our digital marketing team tracks your campaign, which can run from days to months, and provides a detailed report of the campaign’s performance, such as the number of conversions and cost per conversion, that can be used to inform future campaigns.
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