Creating campaigns that reach your audiences
Digital
Advertising
Digital advertising is an option on virtually all social media platforms and search engines, and can provide a cost-effective means of promoting messages to customers in the places that they engage with regularly.
However, setting up and managing these campaigns to generate maximum results, along with the visual requirements to present the information, can be challenging to coordinate.
At Mackman, we can plan and implement social media or search engine advertising for you, running these campaigns over an agreed period of time while constantly reviewing, testing, and tweaking them for maximum results.
WHAT WE CAN DELIVER
Our 5 Step Approach To Digital Advertising
Step 1:
Discovery & Goal Setting
We begin by understanding your business, your audience, and your ambitions. Through collaborative workshops and in-depth research, we clarify your digital marketing goals—whether that’s increasing visibility, driving conversions, or supporting recruitment—and identify the platforms that will deliver results.
STEP 2:
Strategic Planning
With a clear understanding of your objectives, we create a bespoke digital marketing strategy tailored to your needs. From keyword research and audience targeting to platform selection and campaign mapping, we lay the groundwork to ensure your campaign is purposeful and measurable.
Step 3:
Creative Development
Our digital and content teams work together to craft compelling ad copy and striking on-brand visuals that cut through the noise. Whether it’s pay-per-click (PPC) campaigns on Google or social media adverts across LinkedIn, Facebook, and Instagram, we create content that resonates with your audience.
Step 4:
Campaign Activation
We take care of the technical setup and launch your campaigns with precision. This includes audience segmentation, budget management, and scheduling to make sure your adverts reach the right people at the right time—maximising your return on investment from day one.
Step 5:
Ongoing Monitoring & Optimisation
Digital marketing doesn’t stop at launch. We continually monitor campaign performance, test variations, and refine keywords and creative to ensure your budget is working hard. Regular reporting keeps you informed of progress and opportunities for growth.
How We Work
We understand that many business owners and marketing departments can be time poor
To boost your business’s chances of appearing in searches for certain key terms, pay per click advertising (PPC) is just one of the services we offer. For pay per click advertising, you are only charged when a user clicks on your advert – therefore, providing the optimal keywords have been selected for your advert, this is a budget-friendly option for generating leads.
We understand that many business owners and marketing departments can be time poor, and are unable to dedicate time and effort to staying up to date with developments on platforms such as Google Ads. This could mean that you are missing key opportunities to grow your business through this digital form of advertising.
Our digital and content teams work closely to establish your relevant keywords, write engaging advert copy, and monitor the results of these adverts to continually improve. In addition, we offer social media advertising campaigns on platforms such as Facebook, LinkedIn, Instagram, and Twitter.
Social media advertising is particularly suitable if your business wants to reach a new, targeted audience quickly. This can also supplement organic reach, or offer a quick boost to particular landing pages with aims such as recruitment and email sign-ups.
We examine where your organic content is performing well and striking a chord with your audience, create on-brand graphics to catch the reader’s eye, and set up all elements of the campaign to reach the key groups you are looking to engage with.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Digital Marketing Case Studies
Take a look at some of our digital marketing case studies here:
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Full Service Branding & Marketing Support For A Specialist Software Company
