Digital Advertising

Creating campaigns that reach your audiences

Digital advertising is an option on virtually all social media platforms and search engines, and can provide a cost-effective means of promoting messages to customers in the places that they engage with regularly. 

However, setting up and managing these campaigns to generate maximum results, along with the visual requirements to present the information, can be challenging to coordinate. 

At Mackman, we can plan and implement social media or search engine advertising for you, running these campaigns over an agreed period of time while constantly reviewing, testing, and tweaking them for maximum results.

To boost your business’s chances of appearing in searches for certain key terms, pay per click advertising (PPC) is just one of the services we offer. For pay per click advertising, you are only charged when a user clicks on your advert – therefore, providing the optimal keywords have been selected for your advert, this is a budget-friendly option for generating leads. 

We understand that many business owners and marketing departments can be time poor, and are unable to dedicate time and effort to staying up to date with developments on platforms such as Google Ads. This could mean that you are missing key opportunities to grow your business through this digital form of advertising. 

Our digital and content teams work closely to establish your relevant keywords, write engaging advert copy, and monitor the results of these adverts to continually improve. In addition, we offer social media advertising campaigns on platforms such as Facebook, LinkedIn, Instagram, and Twitter. 

Social media advertising is particularly suitable if your business wants to reach a new, targeted audience quickly. This can also supplement organic reach, or offer a quick boost to particular landing pages with aims such as recruitment and email sign-ups. 

We examine where your organic content is performing well and striking a chord with your audience, create on-brand graphics to catch the reader’s eye, and set up all elements of the campaign to reach the key groups you are looking to engage with.