PLAN YOUR FUTURE-FACING MARKETING TACTICS WITH US
Digital
Strategy
In today’s world, digital and mobile channels are crucial if you are looking to acquire new customers and retain existing ones.
However, the sheer scope and scale of digital marketing means that an effective digital strategy is essential to help achieve your marketing goals.
The potential of digital can be harnessed through the development of tactics, planning, and optimising your digital marketing to best effect.
At Mackman, as part of a collaborative process with you, we can help design and refine your digital strategy to ensure that you maximise the potential of digital marketing. We take the time to get to know your business and your specific requirements so that we can assess the value that digital can add to your business and set achievable and measurable targets for your digital marketing.
WHAT WE CAN DELIVER
Our 5 Step Collaborative Process
Step 1:
Understand Your Business
We begin by getting to know you – your goals, challenges, and audience. This ensures your digital strategy is aligned with your unique needs.
Step 2:
Define Digital Opportunities
We assess where digital marketing can add the most value, identifying key opportunities for customer acquisition, retention, and engagement.
Step 3:
Set Measurable Goals
Together, we establish clear, achievable, and data-led objectives to guide your digital activity and track performance.
Step 4:
Develop & Deliver Strategy
We create a tailored plan with the right mix of digital tactics – from SEO and content to social media and paid campaigns – and support its delivery.
STEP 5:
Optimise & Evolve
Using performance data, we continuously refine your strategy to improve results and maximise your digital marketing impact.
How We Work
n today’s fast-moving digital world, having a clear strategy is essential
We combine deep expertise with a collaborative approach, working closely with you to design tailored, insight-led digital strategies. We take the time to understand your business, audience, and goals, ensuring your strategy is shaped around what success looks like for you.
By partnering with Mackman, you gain access to trusted expertise across digital marketing, branding, and research. We stay ahead of trends and best practices, so your digital activity remains relevant and effective.
Our approach is clear and focused. From acquisition to retention, we identify the digital channels and tactics that will deliver real value to your business. And because we believe in collaboration, your input plays a key role in shaping the strategy.
We set meaningful, measurable goals and use data to optimise performance over time. Whether you need help with delivery, ongoing support, or refining your strategy as you grow, we’re with you every step of the way.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
Why Mackman
Mackman is a full service brand development, branding and marketing agency based in the vibrant market town of Sudbury on the Essex Suffolk border. We work with ambitious organisations of all sizes, across many sectors, with our driven team of marketing specialists who are dedicated to developing growing brands. Clients tell us that they value our ability as a partner to use marketing to solve business challenges.
Our unifying strap-line is ‘together we grow’ which speaks about the relationships that we have with our clients, suppliers and colleagues. We focus our marketing across six core marketing pillars; marketing insight, brand development, marketing consultancy, communications & content marketing, website development, training and knowledge sharing.
SUCCESS STORIES
Digital Marketing Case Studies
Take a look at some of our digital marketing case studies here:
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Full Service Branding & Marketing Support For A Specialist Software Company
