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Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.
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What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
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What is link building, and why is it important?
Read more: What is link building, and why is it important?To those outside of the marketing or digital professions, understanding the Google algorithm can seem like mystical, guarded knowledge. The seemingly ever-evolving ranking factors that affect your search engine ranking position are not just the realm of digital marketers, however. According to a survey by SEMRush, the search engine optimisation software, 67% of marketers say…
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How to create a contact form that converts
Read more: How to create a contact form that convertsContact forms are an essential component of any website’s contact page. They allow users to quickly and easily get in touch with you at all hours of the day, and a positive experience may influence their willingness to convert. Here is our short guide to creating a contact form that aids conversion and offers a…
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A Beginner’s Guide to Website Data
Read more: A Beginner’s Guide to Website DataEvery business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining the stationery order. Any tool that can help to achieve these goals is surely worth its weight in gold. So why are you ignoring your website data? Because website data is meaningless? On its own, maybe.…
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What impacts the reach of a Facebook promoted post?
Read more: What impacts the reach of a Facebook promoted post?Every day, more organisations are integrating paid social advertising into their marketing strategies. Of the social media platforms currently in existence, Facebook remains the dominant social platform by membership in the UK. Facebook has been plagued by numerous scandals, including the recent #StopHateForProfit campaign that has caused leading brands to pull their advertising from the…
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Pay-Per-Click: Your Questions Answered
Read more: Pay-Per-Click: Your Questions AnsweredWhat are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let’s answer your questions on Pay-Per-Click… So… you’ve just launched your new website. The content is great,…
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Email Marketing – Our Top Five Benefits
Read more: Email Marketing – Our Top Five BenefitsDespite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK – according to Campaign Monitor, email click-through rates…
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SEO for blog posts – Improve your basic SEO knowledge
Read more: SEO for blog posts – Improve your basic SEO knowledgeWhether you’re new to blogging and are looking for some advice on how to make sure posts rank well on search engines, or you’re a seasoned blogger looking to update their knowledge on how to get the most SEO value out of your blog post, the information below can help you increase your position in…
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How can I improve my email marketing?
Read more: How can I improve my email marketing?Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to…
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