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What is Voice Search and is Your Business Ready for it?
Read more: What is Voice Search and is Your Business Ready for it?Voice search is one of the most important technological advances of recent years; set to shape the future of digital and content marketing as we know it. But how exactly can businesses prepare for the impact this will have on their SEO strategy? First things first, what is voice search? Voice search is speech recognition…
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The Do’s and Don’ts of using LinkedIn for your business
Read more: The Do’s and Don’ts of using LinkedIn for your businessWith 500 million users, 40% of whom check the platform every day, LinkedIn is so much more than a human resources tool. Your business’s LinkedIn profile is a valuable asset to your business and your strategy. Your company’s LinkedIn profile is the first port of call for many people when researching your business. It’s your…
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Facebook: Measuring Social Media Success
Read more: Facebook: Measuring Social Media SuccessMeasuring the success of your social media can seem straightforward – particularly on Facebook. Mackman’s Digital Manager Jim Carr shows us what’s under the surface of tracking and monitoring the success of your Facebook strategies. Are you measuring your social media success in the right way? There are two types of metric that often get…
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Google Update: Mobile Page Speed Matters
Read more: Google Update: Mobile Page Speed MattersThe importance of mobile page speed Today, we give one simple instruction: get your website page speed optimised. Google has announced that the loading speed of your site will be an important factor in its mobile-first index. This may not seem important, but this suggests that overall site speed is being seriously considered as a…
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Databoy Returns: Google Analytics Training
Read more: Databoy Returns: Google Analytics TrainingBack in the mists of time, we introduced you to a new superhero called Databoy. Alright, we admit that “superhero” might be a rather grandiose term for what is essentially a man in his mid 20’s sitting at a computer, but stick with us on this… The continued adventures of Databoy: This time, it’s beneficial……
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Facebook Insights – Improve your organic reach
Read more: Facebook Insights – Improve your organic reachIt is predicted that Facebook posts will need to be boosted to reach the majority of consumers. It’s true that it can be frustrating to see organic reach diminishing over time, but, to it’s credit, Facebook offers a built-in tool that, used correctly, can help to optimise organic reach further than before. We show you…
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It pays to get smarter with email
Read more: It pays to get smarter with emailIn the past, offering a newsletter via email was often enough to build and grow a contact list and maintain a dialogue with subscribers. However, over time web users have become tired of their in-boxes groaning with such newsletters and have become more picky about who to hand their email address over to. This poses a…
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The adventures of Databoy…
Read more: The adventures of Databoy…My name is Jim, and I feel like I have a lot in common with a young man named Dick Grayson. Allow me to explain. I may look like an average male in his mid-20’s, working as a Communications Officer at a marketing agency, but I have a secret identity…I…am Databoy! Databoy?! I know it…