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Can Website Data Really Benefit Your Business?
Read more: Can Website Data Really Benefit Your Business?Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining customer journeys. Any tool that can help to achieve these goals is surely worth its weight in gold, no? What if I told you that you already have this tool: website data. It’s time to stop…
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Why Your Business Needs a Mission Statement
Read more: Why Your Business Needs a Mission StatementMission statements at their very essence set out the market position of your business. They are what defines your business and what sets you apart from your competition. They shouldn’t be taken lightly, or even dismissed as irrelevant. As your business grows, your mission statement will help guide you and inform the path you follow.…
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What Makes Your Brand a Success?
Read more: What Makes Your Brand a Success?Your business is a brand. And your brand identity comes from the heart of your organisation. Before you can work to make your brand more successful, you need to have a good understanding of your brand. What is a brand? Brands are as unique as individuals, with similarly complex personalities. It helps to consider a…
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Is Your Business Ready for GDPR?
Read more: Is Your Business Ready for GDPR?In six months’ time, you will be in the last phase of ensuring your business is ready for the new General Data Protection Regulation legislation. And whilst many businesses might be thinking of adopting a ‘wait and see’ approach, the hefty penalties for non-compliance alone are enough to convince you to start looking at the…
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Couples in Business – Paul & Gemma Mackman
Read more: Couples in Business – Paul & Gemma MackmanCouples in Business – Paul & Gemma Mackman Since 2003 Paul and Gemma Mackman have been running a full-service marketing agency based in Sudbury – called Mackman – that has worked with a host of leading brands including the University of Essex, David Burr estate agents and Twining’s tea makers. How did you start working…
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Britons: using tech more than we sleep
Read more: Britons: using tech more than we sleepA 2014 study by Ofcom has suggested that Britons spend more time using technology devices than we do sleeping. The results state that, on average, UK adults spend eight hours and 41 minutes using tech (texting, talking, typing, gaming, listening or watching), compared to the average of eight hours and 21 minutes spent sleeping. The…
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Your life in ‘their’ hands
Read more: Your life in ‘their’ handsWe all know that computers are here to stay. They have been slowly incorporated into our lifestyles over recent decades that we are accustomed to their existence. From using a calculator or making a phone call, right up to keeping your social networks in order, we just accept the computer as part of our lives.…
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Digital treasures unearthed after nearly 30 years
Read more: Digital treasures unearthed after nearly 30 yearsIn the news last week was the discovery of 28 digital works of art created by the late artist Andy Warhol as part of a commission for the 1985 launch of the Commodore Amiga (remember those?). The discovery was the culmination of a three year project to recover the contents of files found on floppy…
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Rise of the machines
Read more: Rise of the machinesIt may sound like the stuff of science fiction, but sadly has nothing to do with Arnold Schwarzenegger. The fact is the human race is no longer the dominant species in our world, or at least our online world. A report published last year by Incapsula found that just 38.5% of all internet traffic was…
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Tribute to Storm Thorgerson
Read more: Tribute to Storm ThorgersonInfluential album artwork designer Storm Thorgerson has passed away at the age of 69. He began his design career with UK design group Hipgnosis, founded in the late 1960s and his recognisable style meant he’d become one of the industry’s most well-known artists. He was famous for designing covers for Pink Floyd, Led Zeppelin and…
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