Brand Identity & Website Development
Estate Strategy Group (ESG)
The Client
Estate Strategy Group (ESG) are estates and facilities specialist consultants. Experts in their field, ESG needed a brand identity and website to represent who they are, what they do and how they work effectively with their clients.
Methodology
Mackman led interactive workshops with ESG to gain insight into the business; its mission, vision and values, its core customers, and key messages when it came to the brand.
What we did
Mackman worked with ESG to identify clear, consistent and concise messages about the people behind ESG, the business and how they achieve results. Using this information Mackman developed a brand identity that reflected high quality, a strapline, website and design marketing materials. As well as a shop window to its services, the website also had to generate fresh leads.
What we achieved
- A recognisable brand that represents the professionalism and quality offered by ESG
- Increase brand awareness and presence among competitors
- Experienced growth in the ESG team with the introduction of associates
