Brand Identity & Website Development

Estate Strategy Group (ESG)

The Client

Estate Strategy Group (ESG) are estates and facilities specialist consultants. Experts in their field, ESG needed a brand identity and website to represent who they are, what they do and how they work effectively with their clients.

Estate Strategy Group Trade Show Stand Design

Methodology

Mackman led interactive workshops with ESG to gain insight into the business; its mission, vision and values, its core customers, and key messages when it came to the brand.

What we did

Mackman worked with ESG to identify clear, consistent and concise messages about the people behind ESG, the business and how they achieve results. Using this information Mackman developed a brand identity that reflected high quality, a strapline, website and design marketing materials. As well as a shop window to its services, the website also had to generate fresh leads.

ESG - Estate Strategy Group - Maintaining a line of sight

What we achieved

A recognisable brand that represents the professionalism and quality offered by ESG
Increase brand awareness and presence among competitors
Experienced growth in the ESG team with the introduction of associates

What Our Clients Say

            
                        “Working with the Mackman team has been a real joy. Their knowledge, understanding and patience has supported our team in what was a relatively unknown endeavour for us. They stepped through each element of the journey with us and used their considerable experience to ensure that we were left with a product that we could all be proud of.”
                        
Kieran Jones, Communications Manager - NACFB                    

                        “Mackman really got to grips with who we are and what we do, and helped us to refine what it was that our clients really value about our services and people. Using the insight and research, Mackman created a fresh and exciting new brand for us that has reinvigorated our team, and presents a fantastic, modern image for the firm.”
                        
Phoebe Fuller, Practice Manager - Sandersons                    

                        “The Mackman approach is very inclusive - you are firmly part of the team yet also feel that you are in the hands of people who really know and care about what they are doing.”
                        
Allison Burke, Group Operations Manager - Somerville Group

Case Studies

See how our marketing makes a measurable difference.

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Holmes & Hills

Professional Services

Holmes & Hills is a leading law firm with five offices across Norfolk and Suffolk. With a unique approach to working with their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.