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Brand Identity & Website Development

Estate Strategy Group (ESG)

The Client

Estate Strategy Group (ESG) are estates and facilities specialist consultants. Experts in their field, ESG needed a brand identity and website to represent who they are, what they do and how they work effectively with their clients.


Mackman led interactive workshops with ESG to gain insight into the business; its mission, vision and values, its core customers, and key messages when it came to the brand.

Estate Strategy Group Poster Design

What we did

Mackman worked with ESG to identify clear, consistent and concise messages about the people behind ESG, the business and how they achieve results. Using this information Mackman developed a brand identity that reflected high quality, a strapline, website and design marketing materials. As well as a shop window to its services, the website also had to generate fresh leads.

What we achieved

  • A recognisable brand that represents the professionalism and quality offered by ESG
  • Increase brand awareness and presence among competitors
  • Experienced growth in the ESG team with the introduction of associates
What Our Clients Say
We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.
Jane Cotton, Board Director - ILECS (International Lift Consultants)

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