Estate Strategy Group (ESG) are estates and facilities specialist consultants. Experts in their field, ESG needed a brand identity and website to represent who they are, what they do and how they work effectively with their clients.
Mackman led interactive workshops with ESG to gain insight into the business; its mission, vision and values, its core customers, and key messages when it came to the brand.
Mackman worked with ESG to identify clear, consistent and concise messages about the people behind ESG, the business and how they achieve results. Using this information Mackman developed a brand identity that reflected high quality, a strapline, website and design marketing materials. As well as a shop window to its services, the website also had to generate fresh leads.
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