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How to Brief A Creative Agency
Read more: How to Brief A Creative AgencyNobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is…
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10 Ways To Use Photography For Your Business
Read more: 10 Ways To Use Photography For Your BusinessThe photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your…
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How to keep creating during lockdown
Read more: How to keep creating during lockdownOne month into 2021 and the country still finds itself in lockdown, causing many businesses to move back to home-working and self isolation. It can be difficult to maintain focus and stay inspired, not to mention how mentally draining being locked in your house can be. Here are some tips to get you through lockdown…
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Why should SMEs invest in creativity?
Read more: Why should SMEs invest in creativity?2020 marks a decade of what many people view as the ‘digital era’. Before 2010, handheld devices had more limited functionality, and social media was far less pervasive than it is now. Growing numbers of consumers are using online shopping as their first port of call, while a University of Denmark study has shown that…
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Creative marketing is not just for super brands!
Read more: Creative marketing is not just for super brands!This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way it is leveraged by the most famous and successful brands to drive growth. For some, creativity is synonymous with visionaries, highly strung designers and the absence of rationality. However, the marketer’s objective is not to…
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