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Our Favourite Tech
Read more: Our Favourite TechThis month Technical Towers has been awash with discussion about tech. We’ve touched on everything from past tech, current tech, future tech and even tech we wish existed. Never ones to shy away from a challenge, we then entered into the ultimate tech discussion – when push comes to shove, what would we say is…
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What to look out for in 2015
Read more: What to look out for in 2015As the end of 2014 is fast approaching, we asked the Mackman team what marketing trends we can expect to see in 2015. It’s all about people – Paul Mackman, Managing Director People are, and have always been, at the heart of marketing. After all it is the business function responsible for identifying and satisfying the…
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Victor Batte-Lay Foundation loans art V&A exhibition
Read more: Victor Batte-Lay Foundation loans art V&A exhibitionOne of our clients is Colchester’s Victor Batte-Lay Foundation, the charitable body that owns the minories and holds an extensive art collection that includes works by John Constable, Camille Pissarro, Eduardo Paolozzi, John and Paul Nash. We were excited to find out that the foundation has loaned a piece of art from its collection, to a highly…
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What’s your favourite festive song?
Read more: What’s your favourite festive song?Last week we delved into the minds of the Mackman team to create a list of our favourite festive adverts and invited you to vote for your favourite. The competition is still going and it’s pretty fierce, but the current winner was “Ferrero Rocher – The Ambassadors Reception”. Since the concept was so popular, we…
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Mackman client raises money for brain injury victims
Read more: Mackman client raises money for brain injury victimsA number of prizes have been donated by local Sudbury businesses to support a charity raffle raising money for brain injury victims, which will be taking place in Barclays Bank in Sudbury, on Saturday 13th December at 12pm. The raffle has been created by exploringUcounselling, an organisation made up of a team of counselling and…
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What’s your festive favourite?
Read more: What’s your festive favourite?We understand the importance of marketing strategies and the impact an engaging and visual campaign can have on businesses, organisations and charities. The right campaign can increase awareness of a brand, reinforce public trust in a product, boost sales and, in a few cases, create a subconscious link to a particular brand or product –…
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Looking to the future with the CIM
Read more: Looking to the future with the CIMRecently, Paul and I took park in the Chartered Institute of Marketing’s (CIM) Future Focus Hackathon in the beautiful city of Cambridge. It was a chilly night, but the region’s brightest had come together to discuss the major issues facing the marketing industry, and those of us working within it, over the next 10 years.…
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Making a difference where it counts
Read more: Making a difference where it countsWe want to share with you, one particular way in which we support a local charity that has had a profound impact on our team. We’ve been working with The Bridge Project in Sudbury for years. It’s a charity that exists to provide a ‘community within a community’, that helps vulnerable people living in the…
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More than just tiny pens
Read more: More than just tiny pensAs the new member of the team, I thought I would share with you a new marketing campaign that has caught my eye. Argos is part of the British establishment, founded in 1972 it has taken a huge leap forward in 2014 with its biggest marketing campaign to date. Now Argos has always been popular,…
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Back to basics with the CIM
Read more: Back to basics with the CIMAt Mackman, we believe in upholding marketing best practice across every project we work on. We attend a range of industry training days from basic marketing to the complex marketing. Most recently I attended a ‘Marketing Expert’ session hosted by the Chartered Institute of Marketing (CIM). I thought I’d share some of the key takeaways…
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