-
Marketing Trends For 2022
Read more: Marketing Trends For 2022The last 18 months had a tremendous impact on shaping our habits as consumers. This year we saw digital become even more embedded in marketing, and there’s no reason for that to change. If anything, it will be galvanised going forwards. Here are some recommendations for how to integrate marketing trends for 2022 into your…
-
The Power of Long-Form Video
Read more: The Power of Long-Form VideoIn recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how…
-
Why do marketing metrics matter?
Read more: Why do marketing metrics matter?Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.
-
How to write high quality case studies
Read more: How to write high quality case studiesA business case study is a piece of content that outlines a customer’s needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business’s website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can…
-
What is Google My Business?
Read more: What is Google My Business?2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to…
-
Why does tone of voice matter?
Read more: Why does tone of voice matter?As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With…
-
How to design an effective contact page that drives conversions
Read more: How to design an effective contact page that drives conversionsIn the not-too-distant past, if a customer was looking to engage the services of a business, they would have looked them up in the Yellow Pages, or perhaps have contacted the number shown on printed advertising. However, in the digital age, customers expect to be able to get in touch with a business quickly and…
-
How to create a contact form that converts
Read more: How to create a contact form that convertsContact forms are an essential component of any website’s contact page. They allow users to quickly and easily get in touch with you at all hours of the day, and a positive experience may influence their willingness to convert. Here is our short guide to creating a contact form that aids conversion and offers a…
-
New social media platforms offer opportunities for disruption
Read more: New social media platforms offer opportunities for disruptionWe are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers…
-
7 Benefits of Social Media for Business
Read more: 7 Benefits of Social Media for BusinessSocial media can benefit your business. Love it or hate it, it is integral to establishing authority in your area of expertise. There has been an undeniable shift in how we communicate, and in this case, how businesses are now communicating with their customers. Personalisation and trust are KEY to any marketing strategy for any…
Telephone 01787 388038
