-
Twitter & Pinterest Analytics Set to Help Social Marketers
Read more: Twitter & Pinterest Analytics Set to Help Social MarketersTwitter rolled out its new analytics platform this week, allowing businesses to make better use of their Twitter accounts. This came just days after the news that Pinterest too has opened up its analytical offerings to help businesses get the best out of social media. This data can feed into your content strategy, ensuring quality…
-
How cross-channel is our marketing?
Read more: How cross-channel is our marketing?Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. As members of the Econsultancy, we participate in a number of industry surveys that set to heighten our understanding…
-
Content Marketing: People, Stories and Data
Read more: Content Marketing: People, Stories and DataContent marketing is the ideal method of subtly changing perceptions of your brand by altering points of view over time. “Great content is all about people, stories and data.” The importance of creating and measuring compelling customer-centred stories is paramount when writing content. Content has always been about telling stories, but our access to vast…
-
Join the social media club
Read more: Join the social media clubThese days it seems like everyone and their dog are members of the social media club for individual or business use. If you’re just starting your journey into social media, looking to cement your place or are nervous about joining the club, our starters guide may hold some information to get you started. What is…