The Comms team is pretty fond of the quote: "Write drunk; edit sober".
“I can't write”. It's something we often hear from people tasked to write a piece of content for their company website, and share through social media channels; it might be a blog post about a recent event they have held, a piece about the role of their department, or the benefits of their service offering.
To write drunk and edit sober gets the ball rolling. It certainly helps you face the fear and tackle the daunting prospect of a blank word document, head first. It suggests we use two sides of our brain when we create something.
We're not the only ones who value this quote. Tracy Chevalier, author best known for her second novel, Girl with a Pearl Earring, talks to The Telegraph about her writing,
“The first draft comes out in its craziest form and you shouldn’t stop it, but then you’ve got to edit it. You have to be ruthless, no sentence can’t be reworked”.
Although we do not suggest a Gin and Tonic at your desk first thing on a Tuesday morning, we do recommend tapping into both sides of the brain when tasked with writing content. Firstly, get excited, get enthused and just write; pen to paper, finger tips to keyboard. To be prolific, or ever productive, you've got to give yourself permission to write a messy first draft. Secondly, edit down until what you're left with is an engaging, concise and valuable piece of quality content for your target audience.
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