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Email Marketing - Our Top Five Benefits

PR & Communications

Despite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK - according to Campaign Monitor, email click-through rates […]

7 Benefits of Social Media for Business

PR & Communications

Social media can benefit your business. Love it or hate it, it is integral to establishing authority in your area of expertise. There has been an undeniable shift in how we communicate, and in this case, how businesses are now communicating with their customers. Personalisation and trust are KEY to any marketing strategy for any […]

What is Content Strategy, and why is it important?

PR & Communications

Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is […]

Guide - How to Create Great Content in 10 Steps

PR & Communications

We know content is important - it's on everyone's radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it […]

How can I improve my email marketing?

PR & Communications

Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to […]

How To Create Effective Facebook Advertising

PR & Communications

With over 2 billion users using Facebook each day, it is a great channel for your business to communicate with target customers. By making full use of the techniques and functions available through Facebook advertising, you can effectively promote your business. But creating effective Facebook ads isn't necessarily just about creating an ad that is […]

Why Creating a Tone of Voice Can Benefit Your Content Strategy

PR & Communications

Developing a tone of voice for your brand and business may not be on the top of your to-do list, but it is extremely valuable when developing an overall content strategy and communications plan. Because as we all know, creating effective content is not just about what you say, but how you say it. From […]

What is Voice Search and is Your Business Ready for it?

PR & Communications

Voice search is one of the most important technological advances of recent years; set to shape the future of digital and content marketing as we know it. But how exactly can businesses prepare for the impact this will have on their SEO strategy? First things first, what is voice search? Voice search is speech recognition […]

The Do's and Don'ts of using LinkedIn for your business

PR & Communications

With 500 million users, 40% of whom check the platform every day, LinkedIn is so much more than a human resources tool. Your business's LinkedIn profile is a valuable asset to your business and your strategy. Your company's LinkedIn profile is the first port of call for many people when researching your business. It's your […]

How To Make Headlines With Your Business

PR & Communications

It's said that all publicity is good publicity. But how can you make headlines? A story in a newspaper or mention in a magazine article can put your business on the map, boost sales or promote an event without the cost of advertising. But when you're busy with the day-to-day business of running your company how […]

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What our clients say

We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.

Jane Cotton, Board Director - ILECS (International Lift Consultants)

The latest News and Views

What's the Value of Gauging Customer Experience?

Research & Insight

86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or 'CX', leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay […]

Three examples of effective brand purpose in advertising

Branding & Brand Development

Brand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, "The intangible value of the brand […]

The Importance of a Brand Identity Toolkit

Marketing Matters

Think about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But your brand is so much more than just your logo. Your brand is your identity, comprised of various design elements and communication components. To remain true to your brand, it’s important to establish a brand […]