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The Power of Marketing: From Historic Church to Arts Centre
Read more: The Power of Marketing: From Historic Church to Arts CentreThe Mackman team started working alongside organisations involved in the St Peter’s regeneration project in 2017. In 2023, we launched the new name and an introductory web page for the arts centre. Find out more about this project.
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What is Ethical Marketing?
Read more: What is Ethical Marketing?Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.
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How To Improve Content Readability
Read more: How To Improve Content ReadabilityWe hear the term ‘readability’ a lot as content writers, but what does ‘readability’ actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.
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Mackman Research winners in prestigious national awards
Read more: Mackman Research winners in prestigious national awardsWe are immensely proud to announce that our sister company, Mackman Research, has won an MRS Operations Award in the ‘Best Data Collection – Interviewer Administered’ category for their business support research with Essex County Council. Find out more about the project and the MRS Operations Awards here.
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The Kickstart Scheme at Mackman
Read more: The Kickstart Scheme at MackmanAs we approach the end of summer, we are saying goodbye to our Content and Communications Interns, Joe and Holly. They have been a valuable addition to the team at Mackman, and we wish them every success in their future. Read how they describe their experience and what they will take away with them in…
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Should My Business Use Emojis?
Read more: Should My Business Use Emojis?Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.
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How to use Hashtags
Read more: How to use HashtagsHashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.
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What are the three pillars of content marketing?
Read more: What are the three pillars of content marketing?When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they…
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The Rise of Content During COVID-19
Read more: The Rise of Content During COVID-19As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19…
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New Client: The Classic Brick Company
Read more: New Client: The Classic Brick CompanyMackman is pleased to be starting a brand new project with The Classic Brick Company, specialists in handmade clay bricks. The Classic Brick Company approached Mackman to conduct insight into their online audience and competitors, refine their brand identity, and build a new website with the potential for ecommerce in the future. Find out more…
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