Branding & Marketing Articles

  • SEO: What’s it all about?

    SEO, or Search Engine Optimisation, is the process of improving the visibility of a website in the organic search results that are returned by a search engine. It’s a constantly evolving process that has to be responsive to all technological advancements set down by search engines. When developed correctly, it can be very rewarding. The…

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  • Internet search data ‘can predict markets’

    Today’s issue of the East Anglian Daily Times reports how Internet search data can be used to predict markets. According to the University of East Anglia and the University of Essex, investors can predict market movements by looking at the frequency of internet keyword searches. According to the paper, researchers have analysed Google search frequency…

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  • Sudbury ‘best place in world’ for family business

    What began as an idea, sparked by the childrens’ arrival home from school over 15 years ago, has now grown into a multi-national successful business. Mackman client, The Sticker Factory, with offices on Walnut Tree Lane in the market town of Sudbury, specialises in the design and selling of motivation products for both the national…

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  • Staff Focus: Emil Pitts

    Emil Pitts joined Mackman’s technical team in October 2011. His expertise as a designer and web developer mean that he’s perfectly placed to support the rest of the team in their work designing and implementing digital projects. What’s your working background? Having studied Digital Media at Southampton Solent University, I soon began work with a…

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  • Merry Christmas from all at Mackman

    Dear all, With one week to go until we break for the festive season, I wanted to take the opportunity to wish all our clients, new and old, prospects, and friends a very Merry Christmas and a happy and prosperous new year. We’d like to thank all the customers we’ve worked with throughout 2011. The…

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  • Sudbury Christmas Tree Festival now open!

    The popularity of Sudbury’s Christmas Tree Festival just keeps growing. This year a bumper 89 exhibitors have decorated trees for the ninth Festival at St Peter’s Church on Sudbury’s Market Hill. Among those taking part in the festival are 22 local schools, nurseries and playgroups, eight church groups, as well as numerous youth organisations, charities,…

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  • Superheroes descend on Halesworth

    Superheroes descend on Halesworth in aid of Children in Need For the fourth year running, the team at Hammonds Subaru has supported Children in Need by initiating a number of fundraising campaigns, which included a group of employees dressing up as superheroes! Batman, Robin, Supergirl and Captain America made their way around the Hammond Group…

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  • Customer satisfaction research is a wrap

    Mackman Research has successfully delivered the results of a client satisfaction survey on behalf of Cambridgeshire food packaging experts, Anson. In keeping with its company mission to provide excellent customer service, Anson was keen to discover how well they are doing in meeting customer expectations. The study was carried out to help Anson improve the…

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  • Local business offers discount to Mackman clients!

    Freerange HR, a local human resources company, is celebrating this week having won the contract to work with Suffolk Wildlife Trust. The Mackman Group worked with Freerange HR to develop its branding and new website. The Sudbury-based HR firm is in its first year of business and is steadily growing its client base across the…

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  • Mackman’s issue management plan

    Having a plan of action in place, should an incident arise, is often what prevents a minor issue from becoming a full blown crisis. The key to successfully managing a crisis is the development of a full-service monitoring and response strategy before anything occurs. In many instances, it’s not the issue which damages an organisation,…

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