Branding & Marketing Articles

  • Reward good behaviour in style

    The Sticker Factory’s array of uniquely designed products are now available for parents. Parents of young children, from toddlers to pre-teens, can now reward and encourage good behaviour with beautifully designed products from The Sticker Factory. The company has been supplying nurseries, primary and secondary schools with its growing collection of imaginative and effective behaviour…

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  • Pub enlists 21st century Land Girls

    The Pheasant pub in Gestingthorpe, Essex, has always been a champion for locally sourced, seasonal produce. The innovative husband and wife owners, James and Diana Donoghue, have now taken their love of fruit and veg, to the next level having recently purchased a one acre plot of Glebe land opposite their award-winning pub. ‘We want…

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  • The IDCR and Mackman feature on BBC website

    Is Olympic success linked with human rights? Why do some countries always seem to strike Olympic gold, while others trail behind in the medals table? Is it down to their Olympian spirit, or their competitive edge? Not entirely, according to research by the Institute for Democracy and Conflict Resolution (IDCR) at the University of Essex,…

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  • Mackman’s New Cookie Policy

    At Mackman, we believe in letting you know what’s going on behind the scenes when you visit our website. As of this month, we’re taking the necessary steps towards compliance with a new piece of European legislation. When you visit our site, we install a selection of Cookies on your computer, and as we believe…

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  • Staff Focus: Maria Kelly

    Maria Kelly – Senior Designer Maria joined the graphic design team as senior designer in 2012. She is a highly qualified graphic designer with an innovative background in packaging and print based design. She has a passion for typography, and specialises in branding, packaging and brochures. Her role includes project management, creating and implementing design…

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  • SEO: What’s it all about?

    SEO, or Search Engine Optimisation, is the process of improving the visibility of a website in the organic search results that are returned by a search engine. It’s a constantly evolving process that has to be responsive to all technological advancements set down by search engines. When developed correctly, it can be very rewarding. The…

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  • Internet search data ‘can predict markets’

    Today’s issue of the East Anglian Daily Times reports how Internet search data can be used to predict markets. According to the University of East Anglia and the University of Essex, investors can predict market movements by looking at the frequency of internet keyword searches. According to the paper, researchers have analysed Google search frequency…

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  • Sudbury ‘best place in world’ for family business

    What began as an idea, sparked by the childrens’ arrival home from school over 15 years ago, has now grown into a multi-national successful business. Mackman client, The Sticker Factory, with offices on Walnut Tree Lane in the market town of Sudbury, specialises in the design and selling of motivation products for both the national…

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  • Staff Focus: Emil Pitts

    Emil Pitts joined Mackman’s technical team in October 2011. His expertise as a designer and web developer mean that he’s perfectly placed to support the rest of the team in their work designing and implementing digital projects. What’s your working background? Having studied Digital Media at Southampton Solent University, I soon began work with a…

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  • Merry Christmas from all at Mackman

    Dear all, With one week to go until we break for the festive season, I wanted to take the opportunity to wish all our clients, new and old, prospects, and friends a very Merry Christmas and a happy and prosperous new year. We’d like to thank all the customers we’ve worked with throughout 2011. The…

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