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Branding & Marketing Articles

  • Digital Marketing: The New Black

    This month we were delighted to have an article published in the East Anglian Daily Times Business East Monthly supplement. Here’s a summary of what we were talking about: As businesses across East Anglia refresh budgets and focus on how to grow their customer base over the next fiscal year, we look at some of…

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  • Mystery Shopping – Telephone Calls

    Background Mackman Research was commissioned by global engineering company, Atkins to conduct a mystery shopper audit. The telephone mystery shop was to one of their central call-centres. The centre processes calls from customers such as the police, local councils, members of the public and the Highways Agency Traffic Control. Approach Atkins supplied Mackman Research with…

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  • Suffolk Pride comes to show

    Bespoke interior design practice, Rendall & Wright, are proud to return to exhibit at the annual Suffolk Show for the fourth year in a row. The Suffolk Show has a target audience of over 87,000, giving businesses across the region a wonderful platform to engage with their customers. Lindsey Rendall, full member of the British…

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  • Mystery Shopping – Face To Face Interviews

    Background Mackman Research was commissioned by a social sector recruitment agency to mystery shop 22 (undisclosed) general stores, in Suffolk. The mystery shopper was asked to purchase cigarettes, alcohol, or a kitchen knife (sharps). The purpose of the mystery shop was to test the proof of age I.D. request at each store within the 25…

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  • Harlow College – Case Study

    Background Harlow College has undergone a transformation over the past five to six years and recently achieved the prestigious status of No 1 college in England. It is a medium-sized tertiary college located on a single site close to Harlow town centre, North West Essex. The college draws around half of its learners from Harlow…

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  • Upcoming Events – Chartered Institute of Marketing (CIM)

    The following CIM events are coming up in the East of England region. The extracts are taken from the Chartered Institute of Marketing communications. Spring marketing mash-up 18 April 2013, 10:00, Norwich NR2 1TF The best bits of our successful marketing conference and workshop programmes are mashed together into one, action-packed event. The overall theme…

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  • Gainsborough Trail launches

    The first section of the Gainsborough Trail launched on Saturday 16th March and is proving to be a great success. Meadow Walk is 3.5 mile circular route and features Sudbury’s ancient Water Meadows. The water meadows have never been ploughed and thus are a rich source of biodiversity for a wide variety of wild flowers,…

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  • Stop, collaborate and listen

    The Mackman Research team have been collaborating with the strategy and communications teams this month to develop a set of in-depth questions which will form the basis of our refreshed web persona questionnaire process. Mackman creates smart websites that are built on a knowing and understanding of who the website users are, listening to what…

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  • Stanley Bragg – Making designs on the future

    An architectural firm in Colchester, with a seven-decade heritage of innovative design, is looking to the future with a strengthened board of directors and a strong team of designers and technologists. From ground-breaking research facilities at Essex University to commercial buildings in the City of London – Stanley Bragg Architects Limited (SBAL) has been at…

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  • Google algorithm – impact on PR and digital marketing?

    Chris Norton, Chartered Institute of Public Relations (CIPR) blogger and PR professional, shared his vision this week on how the latest Google update will impact how PR and digital marketing teams work. With Google Panda and Penguin sweeping the SEO headlines of late, Chris has shed some light on the positive, albeit challenging, opportunities these…

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