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Mackman

Branding & Marketing Articles

  • Mackman’s issue management plan

    Having a plan of action in place, should an incident arise, is often what prevents a minor issue from becoming a full blown crisis. The key to successfully managing a crisis is the development of a full-service monitoring and response strategy before anything occurs. In many instances, it’s not the issue which damages an organisation,…

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  • Google+ business pages now available

    Google+ has expanded its services this week, allowing businesses to create a Page and engage with Google+ users. Vic Gundotra, senior vice president of engineering at Google, says ‘So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care…

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  • Google: Making ‘search’ more secure

    On the 18th October, Google announced a key change to its default search experience for signed-in users. Evelyn Kao, Product Manager at Google, says ‘As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we [Google] deliver.’ The change will encrypt search queries and Google’s results page.…

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  • CIM’s East of England’s Good Marketing Conference

    Budgets may be tightening like cheese wire, but businesses, charities and the public sector alike need social marketing for their long-term success. That’s the message behind The Good Marketing Conference, which is being hosted at Anglia Ruskin University’s Chelmsford Campus on 30th November. Billed as ‘Marketing with a conscience’, the conference will be jointly hosted…

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  • Meet The Sticker Factory’s Executive Dog…

    The Sticker Factory, producer and provider of co-ordinated ranges of motivational products for schools has introduced an innovative new voice for the company on its Facebook page. Ludo, the Executive Dog (or E.D as he likes to be known) is a social media fan, and will be running the company’s Facebook page for Owners Vanessa…

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  • Mackman’s global project…

    Mackman has started work on one of its biggest projects to date. The Institute for Democracy and Conflict Resolution (IDCR) draws on the research, training, and practical expertise developed over the last 40 years at the University of Essex in the areas of democracy, conflict, human rights, justice, and governance. The Institute provides a portal…

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  • Local icons inspire hotel’s new rooms

    Nestled on the Essex/Suffolk border, with views over the surrounding countryside, the Pheasant pub has opened a brand new hotel, inspired by historical local icons. The pub’s Coach House opened its doors on the 19th July, and has already welcomed guests from as far as Southern California in America. Having just had its busiest week…

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  • Staff Focus: Luke Roberts

    Luke joined the technical team at the Mackman Group in January 2011. He has recently completed is time as the studio apprentice, and is now a Developer within the team, working to deliver websites, e-commerce and software to clients. Luke lives in Sudbury, Suffolk. What did you study at university and why? I studied Game…

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  • What did you think… Prime Appointments

    Prime Appointments, a leading recruitment agency within Essex and Suffolk, approached the Mackman Group with a need for a new website. The design team’s collaborative and creative approach to the re-launch proved to be a big hit with the staff of Prime Appointments. Robyn Holmes, managing director of the company, had this to say: ‘I…

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  • It’s all change at Mackman…

    It’s been all go at The Mackman Group this month, with the company growing and changing, to ensure it continues to deliver an excellent service. James Royce is now the Digital Services Manager for Mackman. His admirable skill set means he’s able to project manage and grow the technical and design teams, supporting them in…

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