01787 388038
 customerservice@mackman.co.uk

The IDCR and Mackman feature on BBC website

May 4, 2012.

IDCR Olympic Dream Map - Dr Todd Landman and Paul MackmanIs Olympic success linked with human rights?

Why do some countries always seem to strike Olympic gold, while others trail behind in the medals table? Is it down to their Olympian spirit, or their competitive edge? Not entirely, according to research by the Institute for Democracy and Conflict Resolution (IDCR) at the University of Essex, recently featured on the BBC website.

Research by the institute has shown the countries which do best in the games are likely to be wealthier, with higher levels of literacy and higher life expectancy. Although these are certainly not the only factors at work, there is a significant correlation between a country’s position on the UN’s Human Development Index (HDI) and its position on the medals table.

Professor Todd Landman, Director of the IDCR, believes spectators at the games will be watching a display not just of human skill, strength and agility, but also of the conditions under which many of the Olympic athletes have grown up and trained.

IDCR has been working with the web team at Mackman to create a series of web-based ‘Olympic Dream’ maps which allow users to see the relationships between Olympic success and deeper social or economic conditions. Paul Mackman, director at Mackman Group, says, 'We're proud to be partner of the IDCR. This is a truly innovative project, and we're delighted with the results.'

Using data on economic development, political conditions and medal totals from the 2008 Beijing Olympics, users can look at global maps, create descriptive charts and analyse relationships between different indicators. Many of the big winners on the medals table are countries with large populations, like China and the USA. But even after population size has been taken into account, the relationship between development and medal totals is a significant one.

Read the BBC article on the Olympic Dream web-based maps.

 

What Our Clients Say
We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.
Jane Cotton, Board Director - ILECS (International Lift Consultants)

Our News & Blog

The latest News and Views
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram