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What Makes Your Brand a Success?
Read more: What Makes Your Brand a Success?Your business is a brand. And your brand identity comes from the heart of your organisation. Before you can work to make your brand more successful, you need to have a good understanding of your brand. What is a brand? Brands are as unique as individuals, with similarly complex personalities. It helps to consider a…
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Couples in Business – Paul & Gemma Mackman
Read more: Couples in Business – Paul & Gemma MackmanCouples in Business – Paul & Gemma Mackman Since 2003 Paul and Gemma Mackman have been running a full-service marketing agency based in Sudbury – called Mackman – that has worked with a host of leading brands including the University of Essex, David Burr estate agents and Twining’s tea makers. How did you start working…
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University of Essex – 50th Anniversary
Read more: University of Essex – 50th AnniversaryEarlier this year, Mackman undertook the recruitment exhibition design for the University of Essex. Following its success, we were recently commissioned to produce a new exhibition piece in aid of their 50th anniversary. The brief was to produce high impact typography, which could be placed inside or outside depending on the the nature of the…
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The Original Pantone Book
Read more: The Original Pantone BookThis month in the design studio we have come across the original pantone book, almost three hundred years before The Pantone Colour Guide was created. A Dutch artist named A. Boogert documented all 800 colours through watercolour paints in a book titled ‘Traité des couleurs servant a la peinture a l’eau’, which translates in English to…
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Happy Brands
Read more: Happy BrandsWe spotted this and thought that you would like it. Recent research by advertising agency Isobel in association with Cog Research reveals the United kingdom’s happiest brands. Cadbury is ranked the ‘happiest’ brand in the study, ‘Happy Brands’, which asked people to assess brands on a number of ‘happy’ criteria. The study, which ranks Andrex…
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Design Trends – Chapter Two
Read more: Design Trends – Chapter TwoCards As we’ve talked about previously, behaviour is a big part of any website design. Cards offer the user a quick pin board aesthetic allowing the user to glimpse at a snapshot of the content in the page. Whether the visitor is time precious or just wants to browse, cards offer a playful yet immediate browser experience. Say Cheese We’ve noticed a huge…
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Design Trends – Chapter One
Read more: Design Trends – Chapter One1: It’s not just about pretty design Websites should be smart first, then wrapped in a designer coat. Over half of any design is design intelligence and usability, not just aesthetics. Once this is established the aesthetic design can be applied. Poorly considered sites result in a unfulfilling experience for the visitor and a disappointing conversion…
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