Design Trends - Chapter One

February 28, 2014.
Design Trends

1: It's not just about pretty design

Websites should be smart first, then wrapped in a designer coat. Over half of any design is design intelligence and usability, not just aesthetics. Once this is established the aesthetic design can be applied. Poorly considered sites result in a unfulfilling experience for the visitor and a disappointing conversion rate for the client.

2: Mobile First

With a soar in mobile and tablet devices being used to view sites, a shift in web design is needed. It's no longer about designing static page layouts where everything sits perfectly in a fixed position. ‘Mobile First’ is about thinking over multiple platforms and designing the content to flow naturally between all devices.

3: Layer Cake

Why be afraid of the mouse wheel? The page fold on a site is not something that should be ignored, however if you think about how the page fold behaves on different devices you start to question whether it really exists at all. We believe that the content of the page should be designed much like the layers of a cake. With each slice presenting a new slice of information. With clear navigation and the natural swipe, thumb action on a tablet device for instance, the user is taken on a journey as the page scrolls down.

4: Moving Imagery

Moving imagery such as parallax or touch sensitive sliders are paramount to modern website design and can be used to create a narrative within a page layout and cut down on vertical scrolling on responsive sites.

5: Flat 'v' Gooey

Over the past 10 years, website designers have been fixated on using gradients, drop shadows and soft curves to attempt to give the page texture or some form of relief. With Apple’s recent move to a flat aesthetic within their IOS and Apps there is a positive movement towards clear, smart and pin sharp content laid out on strong flat backgrounds without the fuss.

Bruce Burgoyne

Bruce Burgoyne

Creative Director

Bruce is a multi-disciplinary designer and bridges both brand, print and digital design. With over 20 years’ experience in the creative industries as a practising photographer and former degree lecturer, and over 14 years at Mackman, Bruce has developed the strategic brand identity and brand architecture strategies that are so intrinsic to Mackman’s offering today.

More About Bruce
What Our Clients Say
We strive to create visually distinctive brands positioned intelligently and designed strategically. Our team works hard to bring our client's visions to life, and we are proud of the projects we have worked on over the years.

Our News & Blog

The latest News and Views
How can we help? 
Get in touch today and start your next project.
Telephone 01787 388038
Start A Project
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram