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The Importance of Customer Retention
Read more: The Importance of Customer RetentionIn any business, no matter the size, acquiring new customers will always be a key part of growth and ongoing profitability. However, retaining existing customers has a vital impact in the form of long-term benefits, comparatively small cost, and maximising return on investment. The importance of customer retention is therefore paramount. In recent years, marketing…
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Enhancing Customer Experience
Read more: Enhancing Customer ExperienceCustomer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and successfully implementing it through training, will help maintain standards and build customer relationships. It is worth regularly asking your customers to rate their satisfaction levels and ideally, you will be aiming to achieve scores of…
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Why Customer Experience is essential to your brand
Read more: Why Customer Experience is essential to your brandGreat customer experience should be at the center of everything you do as a brand. Put simply, in order to be successful, it’s essential that your customers are satisfied with the service that you provide. A positive customer experience leads to high customer satisfaction, and satisfaction can be directly equated to a customer’s loyalty with…
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