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Smile Of Arran Trust: Remembering Arran 10 Years On
Read more: Smile Of Arran Trust: Remembering Arran 10 Years OnThe Smile of Arran Trust, founded in memory of Arran Tosh, supports children and families affected by brain tumours and has raised over £120,000 since its inception. On 8th June 2024, the 10th anniversary of Arran’s passing, his family paid tribute to the support they have received during this time. Mackman was honoured to donate…
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New Client: The Evacuation Company
Read more: New Client: The Evacuation CompanyWe are pleased to announce our recent success in winning the contract to collaborate closely with The Evacuation Company. Under this partnership, we will embark on a full-service branding and marketing programme, working closely with Emma and Chris Persey, the founders of The Evacuation Company, to elevate their brand and digital presence.
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Using The SOSTAC Framework To Guide Your Marketing Planning
Read more: Using The SOSTAC Framework To Guide Your Marketing PlanningDeveloped by PR Smith in the 1990s, the SOSTAC framework provides the perfect blueprint to effectively plan, implement, and evaluate marketing and business efforts. This step-by-step guide explores the SOSTAC framework in detail and outlines how to use it to aid marketing and business planning.
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Mackman Deliver Branding Services For Suffolk Startup Seeking Volunteers
Read more: Mackman Deliver Branding Services For Suffolk Startup Seeking VolunteersFollowing a recent branding programme delivered by Mackman, Sudbury based training provider Knowledge-Weave are actively seeking participants to trial their new 6-month programme.
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Crafting An Engaging B Corp Impact Report: A Step-by-Step Guide
Read more: Crafting An Engaging B Corp Impact Report: A Step-by-Step GuideAll B Corporation businesses are required to publish an annual B Corp impact report. This article outlines what an impact report is and how to create one, as well as looking at some positive examples.
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Mackman Is Proud To Be A Certified B Corp
Read more: Mackman Is Proud To Be A Certified B CorpWe are proud to announce that Mackman is now officially a certified B Corp! As a Certified B Corp, we join a global movement of companies dedicated to making a positive impact.
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The Importance of Brand Stewardship in a Changing Marketing Landscape
Read more: The Importance of Brand Stewardship in a Changing Marketing LandscapeA business world marked by volatility and uncertainty is resulting in challenges maintaining a consistent brand voice. This article outlines some key points and simple tips for effective brand stewardship.
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What Is Rebranding? How To Successfully Rebrand Your Business
Read more: What Is Rebranding? How To Successfully Rebrand Your BusinessBeyond the visual facelift of a logo, a successful rebrand delves into the core of why change is necessary. Discover our key considerations to be purposeful rather than impulsive and review some case study examples.
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How to Harness Creative Marketing to Improve Campaign Success
Read more: How to Harness Creative Marketing to Improve Campaign SuccessWith so many brands competing for attention, it takes a bold and well-considered campaign to capture the interest of your target audience, especially those with high intent to act. That’s where creative marketing comes in.
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The Rise of AI and Its place in Marketing
Read more: The Rise of AI and Its place in MarketingAI is transforming the marketing industry. The explosive growth of generative AI (gen AI) tools has been attributed to the launch of ChatGPT in November 2022. However, AI tools have been widely used in marketing and sales since the 1980s, when machine learning became popular. If used wisely, it can be a helpful tool to utilise within…