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Mackman Blog

Discover the latest industry news and views

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The Rise of Content During COVID-19

PR & Communications

As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19 here.

New Project: ILECS

PR & Communications

We are pleased to announce that Mackman is continuing to work with ILECS, the international lift and escalator consultants. We previously worked with ILECS on a full service brand development project, and since then, they have gone from strength to strength. We are delighted to be supporting them further. Find out more about our latest work with ILECS here.

How to Use Social Media for Your Small Business

PR & Communications

Many businesses have had to make the drastic transition to operating online or remaining closed during the course of the lockdowns. Small businesses have particularly suffered with the shift to online and some are relying on the ever-present social media more than ever. We have gathered a range of useful tips to help you make the most out of social media for your small business. Read more here.

International Women’s Day At Mackman

Features & Contributed Articles

International Women’s Day is celebrated every year on the 8th March to raise awareness about gender inequalities worldwide. This year’s theme is ‘Choose to Challenge’ which aims to call out and challenge gender biases and inequality. We spoke to our colleagues here at Mackman about International Women’s Day to find out about what it all means to them.

Connect with Customers Using Insight this Spring

Marketing Matters

After a prolonged period in which customers and clients have not been able to interact with businesses in the way that they used to. Therefore, re-establishing that connection through considered and targeted marketing is essential. The best starting point is with insight. We have picked out some of the most beneficial ways you can start gathering customer insight. Read on to find out more.

Selecting A Font For Your Brand

Features & Contributed Articles

From the beginning of a branding project to the development and growth of a brand's voice, font choice and typography plays an important role in the overall image and tone of your business. Selecting the perfect font and maintaining a strong typographic combination is essential. Fonts can be daunting if you don't know where to start, so we have some advice and simple tips to help you.

Feedback from SGA Business Videos & Events

PR & Communications

We recently received an excellent review from SGA, specialists in video for events and businesses based in Sudbury. Their award-winning approach to business video production and years of experience sets them apart, along with their agility and originality. Simon Greene, Creative Director at SGA, contacted Mackman to thank us for developing and building their new website.

Celebrating National Apprenticeship Week

At Mackman, we are keen supporters of the Apprenticeship scheme and helping to give young people work experience in a marketing environment. We like to challenge our apprentices and provide them with opportunities to find their niche. National Apprenticeship Week takes place from the 8th - 14th February, and putting the spotlight on our newest apprentice, Oliver.

Positive review from specialist immigration law firm

PR & Communications

Ipswich based immigration law firm Immigration Legal Services were kind enough to leave Mackman a positive review on Google My Business for our work with them in 2020. Since finishing the project, the new website has seen an increase in users, page views, and session duration. Find out what they had to say, and how we helped them to increase their online visibility with insight and a new website.

New Client: Utility Installation Projects

PR & Communications

Utility Installation Projects is a specialist provider of out-sourced engineering services to the power, telecoms and water industry sectors. We are starting work with them on a full service brand development programme - this project will include insight into their key audience groups, an updated brand identity, and a new website. Find out more here.

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What Our Clients Say

            
                        “Working with the Mackman team has been a real joy. Their knowledge, understanding and patience has supported our team in what was a relatively unknown endeavour for us. They stepped through each element of the journey with us and used their considerable experience to ensure that we were left with a product that we could all be proud of.”
                        
Kieran Jones, Communications Manager - NACFB                    

                        “Mackman really got to grips with who we are and what we do, and helped us to refine what it was that our clients really value about our services and people. Using the insight and research, Mackman created a fresh and exciting new brand for us that has reinvigorated our team, and presents a fantastic, modern image for the firm.”
                        
Phoebe Fuller, Practice Manager - Sandersons                    

                        “The Mackman approach is very inclusive - you are firmly part of the team yet also feel that you are in the hands of people who really know and care about what they are doing.”
                        
Allison Burke, Group Operations Manager - Somerville Group

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

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Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

Featured case study image

As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

Featured case study image

Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

The business value of video content

Sunset silhouette of a man with his video camera on a tripod

Video content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out more here.

Google's Core Web Vitals Update: What You Need To Know

Smartphone search results for analytics

Website Development

Google’s update to incorporate the Core Web Vitals into their ranking system is on the horizon. The Core Web Vitals affect how your website ranks in search engine results, so it is therefore crucial to make sure your website is performing at its best for desktop and mobile. We take a look at what this update means so that you are prepared once it comes around.

What are the three pillars of content marketing?

Pillars and arches in the portico of a modern building

Branding & Brand Development

When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they are consuming. Find out more here.

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