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Tips For Creating a Brand Name

Features & Contributed Articles

Creating a brand name can be a complex process to produce ideas that are fit for purpose and resonate with stakeholders within and outside of the business, whether that is as part of a brand refresh or building a whole new business. Here are our top tips for creating a future-facing brand name that fits with your business's goals. Read more here.

Why do marketing metrics matter?

Team working on drawing up a marketing strategy mindmap

Marketing Matters

Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.

Google Analytics Content Grouping Guide

Google Analytics Content Grouping Page Report

Digital Marketing

Content grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings in Google Analytics here.

Social Listening & Why It's Important

Person scrolling through phone images

Marketing Matters

Social listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.

Get the most out of your marketing agency

Flowers growing from bud to bloom

Features & Contributed Articles

If you're thinking about retaining a full-service marketing agency like Mackman, or are already working with one, or it's something you're considering for the future - you'll want to make sure you're getting the best from the people you're working with. We've put together a few handy tips to make sure you get the most out […]

Should My Business Use Emojis?

Emoji faces layout on keyboard

PR & Communications

Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.

How to use Hashtags

hashtag breadsticks in front of pink background

PR & Communications

Hashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.

Top 5 Tips When Creating Your Brand Logo

Design planning on several pages of paper

Features & Contributed Articles

The logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here for more.

How Will iOS 15 Affect Email Marketing?

Digital Marketing

Data and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on for more.

How To Achieve an Effective Marketing Mix

Marketing Matters

Delivering an effective marketing strategy is not a one size fits all process. Every business holds differing values, their own goals and their own set of consumers. Therefore, knowing how to effectively approach your marketing strategy to produce optimal results, can be a challenge. Fortunately, there is a model which sets out how to target […]

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What Our Clients Say

            
                        “Mackman Group created a fantastic website for St Peter’s, and this was no doubt an important factor in raising the profile of our work there, leading to significant funding towards our £2.5M regeneration project. Mackman gave us a beautiful website that gives us complete independence to update and maintain the online presence of St Peter’s easily and efficiently, safe in the knowledge that the Mackman team are there to ensure technical updates and stability. It has enabled us to run important campaigns to fundraise and to recruit new volunteers, and the site integrates seamlessly with other third party software which has enabled us to sell tickets to events and link to our social media platforms, significantly widening the reach of our audiences, all which is crucial to our success.”
                        
Alli Burke, Development Officer - The Churches Conservation Trust                    

                        “We are a small charity keen to engage with local residents and potential funders, a well formatted website was our target. From the very first meeting we knew Mackman would deliver. The team are friendly and professional. They listened to our needs and provided a concept for us to discuss as a Board of Trustees. To add interest they visited our premises and took photos and video footage to complement our brand message. We highly recommend Mackman for your website and design needs.”
                        
Russell Rainger, Trustee - Leiston Community Land Trust                    

                        “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation in recommending them to anyone requiring the services they offer.”
                        
Angela Cole, Principal and Senior Immigration Practitioner - Immigration Legal Services

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

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Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

Featured case study image

As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

Featured case study image

Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

The Power of Long-Form Video

Mackman own photography 'behind the scenes' at Homes and Hills

Digital Marketing

In recent years, video has grown to become one of the most popular forms of marketing and advertisement. The use of long-form video in particular has been on the rise in recent years, as brands are recognising the value of longer, more engaging videos. So what is the power of long form video, and how can you use it in your marketing?

What is Ethical Marketing?

Green plant shoots growing in soil

PR & Communications

Ethical Marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit society and socially responsible or environmental causes. Find out how ethical marketing can be implemented in your organisation here.

How can you make your content more readable?

Woman writing a blog post on laptop

PR & Communications

We hear the term 'readability' a lot as content writers, but what does 'readability' actually mean? This article covers how we define readability, how you can implement strategies into your writing to improve its readability, and how to compromise on both complexity and simplicity to produce readable content. Find out our top tips here.

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