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Mackman Blog

Discover the latest industry news and views

Stay informed with industry insights

How to Brief A Creative Agency

Nobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is this good practice, but it can save on time and money. Find out more.

What are the benefits of customer segmentation?

Marketing Matters

Segmentation is a way to focus your resources to target a specific group of people. Segmenting your audience can save your business time and money by allowing you to target the right people with the right content, and demonstrate to your audience that you view them as individuals with distinctive needs. Find out more here.

Mackman Outdoor Space Project Begins

Our outside space is transforming into a flexible new area to meet clients, hold events, and work collaboratively. We wanted to reflect on the use of the space and give it a new lease of life. We are excited to share the results of our designers’ and contractors’ hard work with the community very soon. Read all about the ongoing project here.

The business value of video content

Video content has become the stand-out form of content over the last decade for a number of reasons. With the current and projected changes in consumer behaviour and technology, the flexible power of video is shining as a tool of choice for marketers and brands looking attract new customers and boost their business. Find out more here.

Google's Core Web Vitals Update: What You Need To Know

Digital Marketing

Google’s update to incorporate the Core Web Vitals into their ranking system is on the horizon. The Core Web Vitals affect how your website ranks in search engine results, so it is therefore crucial to make sure your website is performing at its best for desktop and mobile. We take a look at what this update means so that you are prepared once it comes around.

What are the three pillars of content marketing?

PR & Communications

When planning your content marketing, strategy is key in order to get the most out of the time you invest in writing, reworking and sharing content. Follow our simple checklist every time you plan a piece of content to maximise your efficiency and enable your customers to derive the most value from the content they are consuming. Find out more here.

Our Top Five Email Marketing Tips

Digital Marketing

With the ongoing increase in the usage of social media, you may wonder whether email marketing is worth investing time into. However, statistics show that email marketing is still the most popular method of customer outreach. So, how can you make the most out of your email marketing and keep your customers interested? Here are our top email marketing tips.

The Mackman team is growing!

At Mackman, we are always looking to recruit young people in order to support their career development. We'd like to extend a very warm welcome to our two new Communications Interns, Joe and Holly, to our new Insight Intern, Jess, our Media & Creative Intern, Ben, and our telephone researcher Orlaith. Meet the newest members of the Mackman Group team here.

New Client: New Vic Theatre

Mackman is working with the New Vic Theatre to produce an interactive video solution for their 'Unite: It's Not As Simple As Black & White' project. The project is a New Vic Borderlines initiative in collaboration with Mackman, Port Vale FC Foundation Trust & Sporting Communities CIC. It aims to use the arts, technology & sport to explore why hatred exists and how we can make a difference.

10 Ways To Use Photography For Your Business

Features & Contributed Articles

The photos you choose to share say a lot about your brand. Growing your brand’s portfolio of photography for your website and social media can help to improve the perception of your business. For example, if you are using high quality, creative, and brand representative visuals, customers will be more likely to engage with your content. Find out more about how to improve your imagery here.

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What Our Clients Say

            
                        “Mackman Group created a fantastic website for St Peter’s, and this was no doubt an important factor in raising the profile of our work there, leading to significant funding towards our £2.5M regeneration project. Mackman gave us a beautiful website that gives us complete independence to update and maintain the online presence of St Peter’s easily and efficiently, safe in the knowledge that the Mackman team are there to ensure technical updates and stability. It has enabled us to run important campaigns to fundraise and to recruit new volunteers, and the site integrates seamlessly with other third party software which has enabled us to sell tickets to events and link to our social media platforms, significantly widening the reach of our audiences, all which is crucial to our success.”
                        
Alli Burke, Development Officer - The Churches Conservation Trust                    

                        “We are a small charity keen to engage with local residents and potential funders, a well formatted website was our target. From the very first meeting we knew Mackman would deliver. The team are friendly and professional. They listened to our needs and provided a concept for us to discuss as a Board of Trustees. To add interest they visited our premises and took photos and video footage to complement our brand message. We highly recommend Mackman for your website and design needs.”
                        
Russell Rainger, Trustee - Leiston Community Land Trust                    

                        “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation is recommending them to anyone requiring the services they offer.”
                        
Angela Cole, Principal and Senior Immigration Practitioner - Immigration Legal Services

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

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Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

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As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

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Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

Top 5 Tips When Creating Your Brand Logo

Design planning on several pages of paper

Features & Contributed Articles

The logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here for more.

How Will iOS 15 Affect Email Marketing?

Digital Marketing

Data and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on for more.

When Corporate Culture Goes Wrong: BrewDog

Businessman sitting down on steps looking anxious

Features & Contributed Articles

Having a positive corporate culture is crucial for the welfare of both a brand and its employees. Corporate culture refers to how the attitudes, beliefs and values of a company are evident and shared in the organisation. Scottish brewer, BrewDog has made headlines for allegedly creating a toxic workplace culture. Read here for more.

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