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Mackman Blog

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New branding and website for Community Land Trust

Leiston Community Land Trust, or Leiston CLT, is a not for profit organisation started by a small group of Leiston residents. They identified a real need to regenerate the town centre whilst at the same time building on the rich heritage of a unique, former industrial engineering Suffolk town. The CLT approached Mackman to craft […]

Mackman Research launches new website

Mackman Group is delighted to announce that we have launched our brand new research website. The site was updated in order to showcase our wide range of research services for both business-to-business and business-to-consumer companies. With a refreshed look and feel, and consistency with our branding, our website provides support for prospective clients who wish […]

A Beginner's Guide to Website Data

Website Development

Every business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining the stationery order. Any tool that can help to achieve these goals is surely worth its weight in gold. So why are you ignoring your website data? Because website data is meaningless? On its own, maybe. […]

How to create web personas for your online audience

Research & Insight

It is important to understand the profile of your website's target audience to maximise its effectiveness as a communication tool. The most effective way of getting to grips with your potential users is through web personas. Your target audience are people that currently, or potentially will, buy your products and services via your website. By […]

How to increase customer lifetime value

Research & Insight

Here are some of our recommendations for building a better customer experience and increasing customer lifetime value. Customer lifetime value: Acquisition vs retention We know it’s cheaper to retain existing customers than acquire new ones. However, despite the fact that the probability of selling to an existing customer is 60-70% compared to 5-20% with a […]

What impacts the reach of a Facebook promoted post?

PR & Communications

Every day, more organisations are integrating paid social advertising into their marketing strategies. Of the social media platforms currently in existence, Facebook remains the dominant social platform by membership in the UK. Facebook has been plagued by numerous scandals, including the recent #StopHateForProfit campaign that has caused leading brands to pull their advertising from the […]

Why you need to believe in content...

PR & Communications

'Content' is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating […]

New social media platforms offer opportunities for disruption

Marketing Matters

We are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers […]

Pay-Per-Click: Your Questions Answered

PR & Communications

What are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let's answer your questions on Pay-Per-Click... So... you've just launched your new website. The content is great, […]

Finding The Right Partnership For Your Brand

Branding & Brand Development

How partnerships can help your business Whether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish: What do you want to do? Why do you want to do […]

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What Our Clients Say

We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.

Jane Cotton, Board Director - ILECS (International Lift Consultants)

Our News & Blog

The latest News and Views

Why does tone of voice matter?

PR & Communications

As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With […]

How to write a useful FAQ page

Website Development

Why do I want to include FAQs on my website? FAQs, or Frequently Asked Questions, allow you to pre-emptively troubleshoot any concerns or problems that your website's users need solving. By adding a page or a section to your website that addresses user need, you will increase customer loyalty and ensure that you are encouraging […]

What is link building, and why is it important?

Website Development

To those outside of the marketing or digital professions, understanding the Google algorithm can seem like mystical, guarded knowledge. The seemingly ever-evolving ranking factors that affect your search engine ranking position are not just the realm of digital marketers, however. According to a survey by SEMRush, the search engine optimisation software, 67% of marketers say […]