News & Views

  • Mar022020
    What we can learn from the first decade of digital domination in marketing

    What we can learn from the first decade of digital domination in marketing…

    Have you ever searched for something on Google and been informed by a condescending snake oil salesman that you need…

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  • Feb202020
    Before and After East Anglian Firms That Have Successfully Rebranded

    Before and After: East Anglia Firms That Have Successfully Rebranded

    As businesses expand, their goals and aims become clearer. When considering a full rebrand, any design team needs to take…

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  • Feb122020

    Online Antislavery Platform designed by Mackman launches at UN

    The online platform for the Antislavery in Domestic Legislation Project launches today at the United Nations Headquarters in New York,…

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  • Feb072020

    Sustainability: the key to the 2020s economy

    In 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David…

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  • Jan202020
    Why should SME's invest in creativity?

    Why should SMEs invest in creativity?

    2020 marks a decade of what many people view as the ‘digital era’. Before 2010, handheld devices had more limited…

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  • Jan132020
    Five 202 marketing tips for growth-orientated SMEs

    Marketing Tips | 2020 growth for SMEs

    Search ‘Marketing Trends for 2020’ and many SME owners would think they had stumbled upon a Science Fiction parallel universe. …

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  • Jan032020
    New Year, new agency? Go where the evidence leads you

    New Year, New Agency? Go where the evidence leads you…

    Marketing agencies come in all shapes and sizes, and with different levels of experience and expertise.  With so much choice,…

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  • Dec162019
    Creative marketing is not just for super brands

    Creative marketing is not just for super brands!

    This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way…

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  • Nov162019
    Online delivers predictable growth rates

    Online delivers predictable growth rates

    In last month’s Marketing Matters article, I used the example of one of the UK’s most successful contemporary companies to…

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  • Oct282019
    Checking website analytics on an iPad

    CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’

    Two valued members of the Mackman team will be presenting at the CIM B2B Masterclass on Thursday 7th November. The…

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  • Sep302019
    Marketing Matters - Is 'back to the future marketing' suitable for your business?

    Is ‘back to the future marketing’ suitable for your business?

    Amidst the kerfuffle surrounding ‘the B word’, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with…

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  • Aug142019
    Content Marketing Masterclass

    Content Marketing Masterclass | A Mackman Sponsored Event

    Mackman is pleased to be sponsoring another CIM event; Content Marketing Masterclass. The event will host a range of speakers…

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