01787 388038

customerservice@mackman.co.uk

Mackman Blog

Discover the latest industry news and views

Stay informed with industry insights

New Client: Kentwell Hall

PR & Communications

We are privileged to have the opportunity to work with the team at Kentwell Hall, Long Melford, to widen the appeal of their gardens for all ages, and to allow visitors to experience the charm of the property in a Covid safe way. With the house being unable to open due to the coronavirus, the gardens offer 30 acres to explore during these unusual circumstances. Learn more about our work with Kentwell Hall.

What Are Web Stories & How To Take Advantage Of Them?

Website Development

Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.

Fantastic feedback from The Sudbury Society

PR & Communications

Another positive review of Mackman's work, this time from The Sudbury Society. This local charity approached Mackman to refresh their website to serve as a community noticeboard and attract new members to support their valuable work preserving the history and shaping the future of our historic market town.

Streamline your social media strategy

PR & Communications

As a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.

Marketing tips for 2021: Kickstart your marketing

Marketing Matters

Many businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips for 2021.

Why do keyword research? A beginner's guide

Website Development

Over 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.

How to write high quality case studies

PR & Communications

A business case study is a piece of content that outlines a customer's needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business's website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can […]

How do I optimise images on my website?

Website Development

Image optimisation is the process of making sure that any images that appear on a website contribute towards your website's rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image […]

What is Google My Business?

PR & Communications

2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to […]

Brands that became everyday words

Branding & Brand Development

Around the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and […]

« Previous 1 2 3 4 … 58 Next »

What Our Clients Say

            
                        “Working with the Mackman team has been a real joy. Their knowledge, understanding and patience has supported our team in what was a relatively unknown endeavour for us. They stepped through each element of the journey with us and used their considerable experience to ensure that we were left with a product that we could all be proud of.”
                        
Kieran Jones, Communications Manager - NACFB                    

                        “Mackman really got to grips with who we are and what we do, and helped us to refine what it was that our clients really value about our services and people. Using the insight and research, Mackman created a fresh and exciting new brand for us that has reinvigorated our team, and presents a fantastic, modern image for the firm.”
                        
Phoebe Fuller, Practice Manager - Sandersons                    

                        “The Mackman approach is very inclusive - you are firmly part of the team yet also feel that you are in the hands of people who really know and care about what they are doing.”
                        
Allison Burke, Group Operations Manager - Somerville Group

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

Feedback from SGA Business Videos & Events

PR & Communications

We recently received an excellent review from SGA, specialists in video for events and businesses based in Sudbury. Their award-winning approach to business video production and years of experience sets them apart, along with their agility and originality. Simon Greene, Creative Director at SGA, contacted Mackman to thank us for developing and building their new website.

Celebrating National Apprenticeship Week

At Mackman, we are keen supporters of the Apprenticeship scheme and helping to give young people work experience in a marketing environment. We like to challenge our apprentices and provide them with opportunities to find their niche. National Apprenticeship Week takes place from the 8th - 14th February, and putting the spotlight on our newest apprentice, Oliver.

Positive review from specialist immigration law firm

PR & Communications

Ipswich based immigration law firm Immigration Legal Services were kind enough to leave Mackman a positive review on Google My Business for our work with them in 2020. Since finishing the project, the new website has seen an increase in users, page views, and session duration. Find out what they had to say, and how we helped them to increase their online visibility with insight and a new website.