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What is Content Strategy, and why is it important?

PR & Communications

Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is […]

What does 'good marketing' look like?

Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book 'Philosophy', that marketing extends far beyond just meeting a customer's needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved. […]

SEO for blog posts - Improve your basic SEO knowledge

Website Development

Whether you're new to blogging and are looking for some advice, or you're a seasoned blogger looking to update their knowledge, the information below can add value to your posts. How to improve your knowledge of SEO for blog posts. Perfect SEO for blog posts is the holy grail for all bloggers. A quick search on […]

Guide - How to Create Great Content in 10 Steps

PR & Communications

We know content is important - it's on everyone's radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it […]

How to Analyse Email Campaigns with Mailchimp

Mailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP […]

What Does Brand Culture Mean For Your Business?

Branding & Brand Development

Well-crafted, meaningful brand values are all very well, but if they are simply words painted on a wall, how much are they really worth? To add meaning to your company, values need to be embedded in everything you do. Brand culture is the approach that will evolve your brand values from rhetoric to reality. Brand […]

How to Stay Ahead as an SME

Marketers in small and medium sized businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there are plenty of things that the big players can learn from their smaller counterparts. […]

How can I improve my email marketing?

PR & Communications

Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to […]

Which marketing activities to focus on during COVID-19

Marketing Matters

The word ‘unprecedented’ has been used by many businesses to describe the current situation that the UK, and the rest of the world, are facing. For some, business has slowed due to government regulations surrounding restricted movement of people and goods, and decision makers have more time than ever before to focus on administration, research […]

Four successful Suffolk heritage brands

A heritage brand is a company that has been around for decades, or perhaps even centuries, and taps into its successful history to establish customer loyalty and to generate sales. The ever-present challenge for these brands is how to continue to satisfy and exceed the expectations of their customers in a fast-moving world, when they […]

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What our clients say

We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.

Jane Cotton, Board Director - ILECS (International Lift Consultants)

The latest News and Views

Email Marketing - Our Top Five Benefits

PR & Communications

Despite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK - according to Campaign Monitor, email click-through rates […]

Famous UK Brands That No Longer Exist

Branding & Brand Development

Here are eight UK brands that were once part of the establishment, but are now brands that disappeared. Some were due to external factors such as consumer demand, while others succumbed to internal issues. How many of them do you remember? 1. C&A C&A was founded as a trading company in 1841 by brothers Clemens […]

The Four Competitors You Might Be Missing

Research & Insight

Think you know what a competitor is? You may know your Twinings tea from your PG Tips, but there are some competitors that are operating under your radar, so let's see how well you know your competitors... Competitors might seem to be a bad thing, undermining your company and unhelpfully offering your customers an alternative […]