Mackman Blog

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Maximise Your Social Media Return on Investment

‘Return on Investment’ (ROI) is a well-established method for determining how much profit or loss results after a financial investment. Find out the best ways to improve your social media marketing ROI.

Our Top Phone Photography Tips & Tricks

Digital Marketing

This National Photography Month, we wanted to share some of our top phone photography tips to help you maximise your content creation.

Mackman Strengthens Partnership with the Chartered Institute of Marketing

Chartered Institute of Marketing (CIM)

At The Mackman Group, we have a long-standing relationship with The Chartered Institute of Marketing, which strengthened further in 2023 due to becoming the first CIM corporate partner and our recent participation in the CMO75 report.

A Guide to Voice Search Optimisation

Voice Search | Mackman Branding and Marketing Agency

Marketing Matters

Voice search has become the new way of exploring the internet without having to type anything into a search engine. It is important that businesses optimise their website for voice search to ensure that their content is ranking highly.

Mackman Support National Apprenticeship Week

National Apprenticeship Week 2023 - Careeriosity

Mackman

This National Apprenticeship Week, we took the opportunity to sit down with our Marketing Apprentice, Oliver Mackman, to discuss his journey with Mackman since joining the business in 2020.

Improve Your Sustainability Initiatives To Increase Brand Awareness

Sustainability Initiatives | Mackman Branding and Marketing Agency

Marketing Matters

Making your business more sustainable is essential for reducing your impact on the environment as well as for cutting costs. Simple initiatives such as setting goals can be one of the first steps to improving your business's sustainability and increasing brand awareness. Find out our five simple steps here.

How to use marketing trends in longer-term marketing strategies

Marketing Matters

It is important to have an awareness of evolving marketing trends to evaluate whether they open opportunities to connect with customers and increase product visibility. Find out more about how to use these trends in longer-term marketing strategies.

Happy Holidays from the Mackman Group

Mackman

As we approach the end of 2022, we extend our thanks to our clients, contacts, colleagues, and friends for their support over the last 12 months.

Recession proof your brand and plan for growth

Marketing Matters

Both Brexit and the Covid-19 pandemic have had negative effects on the UK economy with rising inflation, high energy costs, plunging stocks and supply chain issues, which have ultimately led to the current recession. So, how can you recession proof your brand and plan for growth?

Donation to Colchester Foodbank amid Bleak Winter Forecast

Representatives from Colchester-based businesses

Mackman

The Colchester Foodbank has predicted a worrying spike in demand over the festive period, after the busiest year yet in 2022. Find out how you can help.

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What Our Clients Say

            
                        “Mackman created a fantastic website for St Peter’s, and this was no doubt an important factor in raising the profile of our work there, leading to significant funding towards our £2.5M regeneration project. Mackman gave us a beautiful website that gives us complete independence to update and maintain the online presence of St Peter’s easily and efficiently, safe in the knowledge that the Mackman team are there to ensure technical updates and stability. It has enabled us to run important campaigns to fundraise and to recruit new volunteers, and the site integrates seamlessly with other third party software which has enabled us to sell tickets to events and link to our social media platforms, significantly widening the reach of our audiences, all which is crucial to our success.”
                        
Alli Burke, Development Officer - The Churches Conservation Trust                    

                        “We are a small charity keen to engage with local residents and potential funders, a well formatted website was our target. From the very first meeting we knew Mackman would deliver. The team are friendly and professional. They listened to our needs and provided a concept for us to discuss as a Board of Trustees. To add interest they visited our premises and took photos and video footage to complement our brand message. We highly recommend Mackman for your website and design needs.”
                        
Russell Rainger, Trustee - Leiston Community Land Trust                    

                        “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation in recommending them to anyone requiring the services they offer.”
                        
Angela Cole, Principal and Senior Immigration Practitioner - Immigration Legal Services

FEATURED AGENCY PROJECTS

We strive to create visually distinctive brands positioned intelligently and designed strategically. Our team works hard to bring our client's visions to life, and we are proud of the projects we have worked on over the years.

Holmes & Hills