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Why you need to believe in content...

PR & Communications

'Content' is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating […]

New social media platforms offer opportunities for disruption

Marketing Matters

We are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers […]

Pay-Per-Click: Your Questions Answered

PR & Communications

What are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let's answer your questions on Pay-Per-Click... So... you've just launched your new website. The content is great, […]

Finding The Right Partnership For Your Brand

Branding & Brand Development

How partnerships can help your business Whether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish: What do you want to do? Why do you want to do […]

Marketing & Branding - What is the Difference?

Branding & Brand Development

The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand in hand, and one without the other can leave you without a clear strategy. Understanding how marketing and branding differ can better position you to: influence how your customers perceive you differentiate yourself from your […]

The Challenge of Branding a Startup...

Branding & Brand Development

You may think that branding a new startup business or creating an identity for a new product would be easy compared to the process for an existing business. The thought of having a clean slate is so inviting to a designer. However, having an innovative idea is not enough to become an established business. The […]

Now is the time for SMEs to focus on digital marketing

Marketing Matters

Understandably, businesses of all sizes are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. However, companies that are able to invest in digital marketing and boost their local search engine optimisation will reap the benefits of planning for the future, rather than applying the emergency brake to their marketing […]

Responsive web design: why you need it

Website Development

"Responsive web design" is a term that has been familiar to marketers for a few years now, but what does it mean? More importantly: as the owner of a website, how does it affect you? What is it? Responsive web design simply refers to a site that has been designed to display correctly across multiple devices (desktop, […]

What's the Value of Gauging Customer Experience?

Research & Insight

86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or 'CX', leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay […]

Three examples of effective brand purpose in advertising

Branding & Brand Development

Brand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, "The intangible value of the brand […]

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What Our Clients Say

            
                        “Working with the Mackman team has been a real joy. Their knowledge, understanding and patience has supported our team in what was a relatively unknown endeavour for us. They stepped through each element of the journey with us and used their considerable experience to ensure that we were left with a product that we could all be proud of.”
                        
Kieran Jones, Communications Manager - NACFB                    

                        “Mackman really got to grips with who we are and what we do, and helped us to refine what it was that our clients really value about our services and people. Using the insight and research, Mackman created a fresh and exciting new brand for us that has reinvigorated our team, and presents a fantastic, modern image for the firm.”
                        
Phoebe Fuller, Practice Manager - Sandersons                    

                        “The Mackman approach is very inclusive - you are firmly part of the team yet also feel that you are in the hands of people who really know and care about what they are doing.”
                        
Allison Burke, Group Operations Manager - Somerville Group

Case Studies

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Professional Services

Holmes & Hills is a leading law firm with five offices across Norfolk and Suffolk. With a unique approach to working with their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

Brands that became everyday words

Branding & Brand Development

Around the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and […]

Why does tone of voice matter?

PR & Communications

As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With […]

How to write a useful FAQ page

Website Development

Why do I want to include FAQs on my website? FAQs, or Frequently Asked Questions, allow you to pre-emptively troubleshoot any concerns or problems that your website's users need solving. By adding a page or a section to your website that addresses user need, you will increase customer loyalty and ensure that you are encouraging […]