01787 388038
 customerservice@mackman.co.uk
Mackman
Menu
Close

Mackman Blog

Discover the latest industry news and views
Stay informed with industry insights
Filter By Category

Sector Spotlight: Renewables, Energy & Environment

solar panels lined up on field
Mackman
The renewables, energy and environment sector is always looking to grow and change with the times in order to gain an advantage over competitors and maintain a loyal customer base. Our projects within the sector often stem from conducting thorough insight into the client’s customer base and competition. So today, we will look over some of our projects and case studies within the sector. Read on for more.
Read More

Why do you need a 'Marketing Mix'?

Computer desk setup for advertising
Marketing
Marketing is about where you want to get to, but it's also about analysing what you have now. A 'marketing mix' is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some examples of them in action in existing brands.
Read More

Quick Tips to Improve Your Website and Social Media Engagement

Laptop, pens, scissors, and pencils
Digital Marketing
It may seem like you have no influence on how much engagement you get on your website, blog, and social media. However, there are some things you can do to better your chances of encouraging followers and potential customers to interact with your content. We will be taking a look at some of the things you can do to hopefully improve your engagement on your site and social media. Read on to find out more.
Read More

Sector Spotlight: Consumer

Open shop sign hanging in window
Mackman
Continuing our series for each of our client sectors, today we will be looking at consumer businesses. We have worked with many businesses within the consumer sector, covering a plethora of different services, audiences and tones of voice. Our projects have included marketing campaigns, full service brand developments, and everything in-between. This makes for a challenging and rewarding sector to work with. Read the full article here.
Read More

How To Keep Your Content Fit For SEO

Wordpress dashboard on MacBook Air
Digital Marketing
As the online world becomes more prominent, websites are becoming bigger and richer. Therefore, you can expect the competition to be even more challenging. If your website has been around for a while, it can be expected that you will have years worth of content across your site. However, having outdated, irrelevant and low-quality content means your competitors are outranking you. Read on for how you can make the most out of content on your site.
Read More

Sector Spotlight - Academic & Education

Pencils in a pot
Mackman
At Mackman, we are proud to have a long portfolio of clients hailing from a wide variety of sectors from academic and education to renewables and environment. This article will take a look at a few of the academic and educational institutions we have provided marketing support to throughout our history. Ipswich School Ipswich school […]
Read More

A Guide to Video Marketing

success pose in front of computer
Website Development
COVID-19 has, in many ways, been an accelerator of web trends and digital marketing. This is especially true in the world of video - the length of the content being consumed has gone up, with longer forms increasing in popularity. We take a look at how to market your video content to promote increased traffic to your site.
Read More

Sector Spotlight: Professional Services

Professional in suit writing with pen
Mackman
Over the years, we have worked with many different businesses across the professional services sector including law firms, consultants, and local businesses, to name a few. We have provided a range of services from complete brand refreshes to detailed marketing insight. Today we will be taking a look over some of the projects we have worked on within the professional services sector. Read about them here.
Read More

How to Brief A Creative Agency

Open notebook on a pink background
Marketing
Nobody wants to feel like they are communicating back and forth with no end goal in sight. This is why it is important to deliver a brief that is tailored for your designer. An effective brief is one that has a clear idea and gives an obvious direction to the design process. Not only is this good practice, but it can save on time and money. Find out more.
Read More

What are the benefits of customer segmentation?

Yellow lemon segments on a pink background
Marketing Matters
Segmentation is a way to focus your resources to target a specific group of people. Segmenting your audience can save your business time and money by allowing you to target the right people with the right content, and demonstrate to your audience that you view them as individuals with distinctive needs. Find out more here.
Read More
1 2 3 4 5 … 37
What Our Clients Say
  • “Mackman Group created a fantastic website for St Peter’s, and this was no doubt an important factor in raising the profile of our work there, leading to significant funding towards our £2.5M regeneration project. Mackman gave us a beautiful website that gives us complete independence to update and maintain the online presence of St Peter’s easily and efficiently, safe in the knowledge that the Mackman team are there to ensure technical updates and stability. It has enabled us to run important campaigns to fundraise and to recruit new volunteers, and the site integrates seamlessly with other third party software which has enabled us to sell tickets to events and link to our social media platforms, significantly widening the reach of our audiences, all which is crucial to our success.”
    Alli Burke, Development Officer - The Churches Conservation Trust
  • “We are a small charity keen to engage with local residents and potential funders, a well formatted website was our target. From the very first meeting we knew Mackman would deliver. The team are friendly and professional. They listened to our needs and provided a concept for us to discuss as a Board of Trustees. To add interest they visited our premises and took photos and video footage to complement our brand message. We highly recommend Mackman for your website and design needs.”
    Russell Rainger, Trustee - Leiston Community Land Trust
  • “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation in recommending them to anyone requiring the services they offer.”
    Angela Cole, Principal and Senior Immigration Practitioner - Immigration Legal Services
Case Studies
See how our marketing makes a measurable difference.

Our News & Blog

The latest News and Views
Get in touch with our specialist team.
Telephone 01787 388038
Start A Project
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram