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Mackman Blog

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What Are Web Stories & How To Take Advantage Of Them?

Website Development

Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.

Fantastic feedback from The Sudbury Society

PR & Communications

Another positive review of Mackman's work, this time from The Sudbury Society. This local charity approached Mackman to refresh their website to serve as a community noticeboard and attract new members to support their valuable work preserving the history and shaping the future of our historic market town.

Streamline your social media strategy

PR & Communications

As a business, it is becoming increasingly easier to manage and curate social media posting using social media management tools. But with all of the options available, where should you start, and what features can help your marketing activity online? Here are some of our favourites.

Marketing tips for 2021: Kickstart your marketing

Marketing Matters

Many businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips for 2021.

Why do keyword research? A beginner's guide

Website Development

Over 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.

How to write high quality case studies

PR & Communications

A business case study is a piece of content that outlines a customer's needs, requirements or challenges, and outlines how working with your business solved that particular need. Writing case studies for your business's website is an ideal way of building trust with potential customers and clients. Showcasing your previous work demonstrates that you can […]

How do I optimise images on my website?

Website Development

Image optimisation is the process of making sure that any images that appear on a website contribute towards your website's rank. In addition, those images need to be the smallest file size possible without compromising on their quality. The smaller the image, the faster the page load speed. Using the same tips for website image […]

What is Google My Business?

PR & Communications

2020 has proved a challenging year for many businesses, and this is particularly true of small and medium sized local enterprises. In the past, a sizeable marketing budget was necessary to establish and maintain an online presence. However, with the advent of out-of-the-box website solutions and an increased focus on shopping local in response to […]

Brands that became everyday words

Branding & Brand Development

Around the globe, brands are part of everyday life. However, some brands have become so synonymous with their particular product or service that we now use their names without thinking. Have you ever done a spot of hoovering? Googled some information? Or listened to a song that has been autotuned? All of these words and […]

Why does tone of voice matter?

PR & Communications

As human beings, we naturally adapt the way in which we speak to suit our audience and the situation we are in. This modulation makes sure that the message of what we are saying gets across to the listener in a way that is appropriate for their status and relationship with you, the speaker. With […]

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What Our Clients Say

            
                        “Working with the Mackman team has been a real joy. Their knowledge, understanding and patience has supported our team in what was a relatively unknown endeavour for us. They stepped through each element of the journey with us and used their considerable experience to ensure that we were left with a product that we could all be proud of.”
                        
Kieran Jones, Communications Manager - NACFB                    

                        “Mackman really got to grips with who we are and what we do, and helped us to refine what it was that our clients really value about our services and people. Using the insight and research, Mackman created a fresh and exciting new brand for us that has reinvigorated our team, and presents a fantastic, modern image for the firm.”
                        
Phoebe Fuller, Practice Manager - Sandersons                    

                        “The Mackman approach is very inclusive - you are firmly part of the team yet also feel that you are in the hands of people who really know and care about what they are doing.”
                        
Allison Burke, Group Operations Manager - Somerville Group

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

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Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

Featured case study image

As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

Featured case study image

Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

The Rise of Content During COVID-19

Woman typing at a laptop with a cup of tea

PR & Communications

As we transition into a new year of COVID-19 dominating the headlines, its impact on our daily lives remains substantial. While many companies had already become increasingly dependent upon new media and technologies pre-pandemic, the effects of coronavirus appear to have catalysed a further escalation in this evolution. Read more on the implications of COVID-19 here.

New Project: ILECS

Elevators in a steel and glass skyscraper building

PR & Communications

We are pleased to announce that Mackman is continuing to work with ILECS, the international lift and escalator consultants. We previously worked with ILECS on a full service brand development project, and since then, they have gone from strength to strength. We are delighted to be supporting them further. Find out more about our latest work with ILECS here.

How to Use Social Media for Your Small Business

Person painting white flowers on a canvas

PR & Communications

Many businesses have had to make the drastic transition to operating online or remaining closed during the course of the lockdowns. Small businesses have particularly suffered with the shift to online and some are relying on the ever-present social media more than ever. We have gathered a range of useful tips to help you make the most out of social media for your small business. Read more here.

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Meadow House
1 Meadow Ln
Sudbury, Suffolk
CO10 2TD

01787 388038
customerservice@mackman.co.uk

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New Anglia Growing Business Fund

The growth of this business has been supported by New Anglia Local Enterprise Partnership, through the Growing Business Fund