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Why do marketing metrics matter?

Team working on drawing up a marketing strategy mindmap

Marketing Matters

Running any marketing campaign requires an investment of time and money, therefore replicating the success of effective campaigns and discounting ineffective ones is key to streamlining your process. Measuring the success of your marketing communications drives your strategy forward so that you can determine what works for you.

Google Analytics Content Grouping Guide

Google Analytics Content Grouping Page Report

Website Development

Content grouping is an optional feature within Google Analytics that allows you to view your website pages in different groups set by you. By setting up content groupings you gain the ability to view and access trends based on information that is specific and useful to you. Find out how to set up content groupings in Google Analytics here.

Social Listening & Why It's Important

Person scrolling through phone images

Marketing Matters

Social listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.

Get the most out of your marketing agency

Flowers growing from bud to bloom

Features & Contributed Articles

If you're thinking about retaining a full-service marketing agency like Mackman, or are already working with one, or it's something you're considering for the future - you'll want to make sure you're getting the best from the people you're working with. We've put together a few handy tips to make sure you get the most out […]

Should My Business Use Emojis?

Emoji faces layout on keyboard

PR & Communications

Emojis have become engrained into our modern landscape and have become one of the most universally recognised ways of communicating. The visual nature and common associations of emotions enhances the tone of your content in a direct manner. However, their usefulness for businesses will vary upon the industry. Read here for more.

How to use Hashtags

hashtag breadsticks in front of pink background

PR & Communications

Hashtags are a key component of any company’s social media strategy. No matter which social platforms you use, understanding how to use hashtags can add a significant boost to your brand’s online engagement. Find out more about how to make the best use of hashtags, and their importance in a social media strategy, here.

Top 5 Tips When Creating Your Brand Logo

Design planning on several pages of paper

Features & Contributed Articles

The logo is a crucial element in your overall brand image and identity. In the world we live in today a logo can serve many different purposes, both printed and on screen. A professionally designed logo has the ability to serve its business for years to come, turning prospective customers into long-standing clients. Read here for more.

How Will iOS 15 Affect Email Marketing?

Digital Marketing

Data and consumer privacy has become a topic facing a heightened prevalence over the last few years. Marketers are now facing a new wave of challenges regarding email marketing. Expected to be released in September, the Apple iOS 15 update is already creating a stir due to the implementation of stronger privacy features. Read on for more.

How To Achieve an Effective Marketing Mix

Marketing Matters

Delivering an effective marketing strategy is not a one size fits all process. Every business holds differing values, their own goals and their own set of consumers. Therefore, knowing how to effectively approach your marketing strategy to produce optimal results, can be a challenge. Fortunately, there is a model which sets out how to target […]

Spotlight: The Bridge Project, Sudbury

The Bridge logos

PR & Communications

The Bridge Project is a unique, creative social enterprise located in the centre of Sudbury, set up in 1995 as a local charity that assists adults with learning disabilities within the community. Mackman has proudly supported the Bridge Project since 2006, helping them grow and evolve their offering through the delivery of a wide range […]

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What Our Clients Say

            
                        “Mackman Group created a fantastic website for St Peter’s, and this was no doubt an important factor in raising the profile of our work there, leading to significant funding towards our £2.5M regeneration project. Mackman gave us a beautiful website that gives us complete independence to update and maintain the online presence of St Peter’s easily and efficiently, safe in the knowledge that the Mackman team are there to ensure technical updates and stability. It has enabled us to run important campaigns to fundraise and to recruit new volunteers, and the site integrates seamlessly with other third party software which has enabled us to sell tickets to events and link to our social media platforms, significantly widening the reach of our audiences, all which is crucial to our success.”
                        
Alli Burke, Development Officer - The Churches Conservation Trust                    

                        “We are a small charity keen to engage with local residents and potential funders, a well formatted website was our target. From the very first meeting we knew Mackman would deliver. The team are friendly and professional. They listened to our needs and provided a concept for us to discuss as a Board of Trustees. To add interest they visited our premises and took photos and video footage to complement our brand message. We highly recommend Mackman for your website and design needs.”
                        
Russell Rainger, Trustee - Leiston Community Land Trust                    

                        “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation in recommending them to anyone requiring the services they offer.”
                        
Angela Cole, Principal and Senior Immigration Practitioner - Immigration Legal Services

Case Studies

See how our marketing makes a measurable difference.

VIEW OUR FULL RANGE OF CASE STUDIES

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Professional Services

Holmes & Hills is a leading law firm with five offices across Essex and Suffolk. With a unique approach to working with and understanding their clients, the firm acts as a trusted advisor. However, the existing client perception of Holmes & Hills was more traditional and localised around each individual office, rather than as a large corporate brand.

Featured case study image

As a destination East Mersea lacked a key landmark for families, outdoor enthusiasts and the local community to share. Mackman was approached with a blank canvas, and an exciting challenge. Our aim was to build a desirable space that would entice visitors, celebrate the quality of Mersea Barns' offering, and evoke memories of the island.

Featured case study image

Mackman has collaborated with the European Consortium for Political Research (ECPR) on several projects over the years, from refining their brand identity to designing their website, and more recently as part of their ongoing 50th anniversary celebrations, implementing a blog platform to bring together ideas and research from all branches of political science.

Our News & Blog

The latest News and Views

Key Takeaways: CIM Digital Marketing Conference

Chartered Institute of Marketing (CIM)

The CIM Digital Marketing Conference took place online again this year, allowing a greater and more flexible audience than ever before. Over the course of the two days, four speakers presented insight into different areas of digital marketing and what to expect in 2022 and beyond, particularly in a 'post-COVID' society.

The rise of remarketing

designer using computer mouse and design pen

Marketing Matters

Remarketing has become more of a marketing buzzword in recent years as businesses look to promote brand awareness and target the customers that are teetering on the edge of a purchase. Statistics from Mailchimp show that 97% of website users never return to a website, which is why remarketing can be a valuable tool for re-engagement.

CIM Digital Marketing Conference

Chartered Institute of Marketing (CIM)

The CIM Digital Marketing Conference is less than 24 hours away, with a whole host of fantastic speakers sharing their expertise. This year, the conference is online once again, offering free sessions that are available to all over two days of insightful talks. Find out more about the speakers and this year's themes in our article, and sign up to attend.

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