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The Four Competitors You Might Be Missing

Research & Insight

Think you know what a competitor is? You may know your Twinings tea from your PG Tips, but there are some competitors that are operating under your radar, so let's see how well you know your competitors... Competitors might seem to be a bad thing, undermining your company and unhelpfully offering your customers an alternative […]

Is a Logo Still Important? The Importance of Brand Identity

Branding & Brand Development

Think of a brand, any brand. who did you choose? Whichever brand it was, we can guarantee that their logo popped into your head. So a logo is the most important part of a brand? Well, not quite... As designer Milton Glaser puts it, "Logo is the gateway to the brand." The logo is how […]

7 Benefits of Social Media for Business

PR & Communications

Social media can benefit your business. Love it or hate it, it is integral to establishing authority in your area of expertise. There has been an undeniable shift in how we communicate, and in this case, how businesses are now communicating with their customers. Personalisation and trust are KEY to any marketing strategy for any […]

The value of marketing in the time of COVID-19

Marketing Matters

On April 14th, the International Monetary Fund announced its latest forecasts for 2020 and 2021. It predicted a 6.5% contraction in the UK in 2020, while the Office for Budget Responsibility’s more severe estimate forecasted that GDP would fall by 12.8% this year. For businesses all over the country, the economic strain is compounded by […]

Four successful Norfolk heritage brands

Branding & Brand Development

The second part of our heritage brands series focuses on Norfolk businesses that have tapped into their successful history to establish customer loyalty and to generate sales. These firms have often remained in the same family. They have had to adapt over time, while retaining the key values that have sustained them over many generations. […]

What is Content Strategy, and why is it important?

PR & Communications

Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is […]

What does 'good marketing' look like?

Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book 'Philosophy', that marketing extends far beyond just meeting a customer's needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved. […]

SEO for blog posts - Improve your basic SEO knowledge

Website Development

Whether you're new to blogging and are looking for some advice, or you're a seasoned blogger looking to update their knowledge, the information below can add value to your posts. How to improve your knowledge of SEO for blog posts. Perfect SEO for blog posts is the holy grail for all bloggers. A quick search on […]

Guide - How to Create Great Content in 10 Steps

PR & Communications

We know content is important - it's on everyone's radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it […]

How to Analyse Email Campaigns with Mailchimp

Mailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP […]

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What Our Clients Say

We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.

Jane Cotton, Board Director - ILECS (International Lift Consultants)

Our News & Blog

The latest News and Views

What impacts the reach of a Facebook promoted post?

PR & Communications

Every day, more organisations are integrating paid social advertising into their marketing strategies. Of the social media platforms currently in existence, Facebook remains the dominant social platform by membership in the UK. Facebook has been plagued by numerous scandals, including the recent #StopHateForProfit campaign that has caused leading brands to pull their advertising from the […]

Why you need to believe in content...

PR & Communications

'Content' is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating […]

New social media platforms offer opportunities for disruption

Marketing Matters

We are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others – online grocery delivery slots and toilet paper became valuable commodities in the short term, while we are still seeing consumers […]