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Spotlight: The Bridge Project, Sudbury

The Bridge logos
PR & Communications
The Bridge Project is a unique, creative social enterprise located in the centre of Sudbury, set up in 1995 as a local charity that assists adults with learning disabilities within the community. Mackman has proudly supported the Bridge Project since 2006, helping them grow and evolve their offering through the delivery of a wide range […]
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When Corporate Culture Goes Wrong: BrewDog

Businessman sitting down on steps looking anxious
Features & Contributed Articles
Having a positive corporate culture is crucial for the welfare of both a brand and its employees. Corporate culture refers to how the attitudes, beliefs and values of a company are evident and shared in the organisation. Scottish brewer, BrewDog has made headlines for allegedly creating a toxic workplace culture. Read here for more.
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Four successful Essex heritage brands

Factory worker in black and white for heritage brands
Features & Contributed Articles
Continuing our series on heritage brands, we will be looking at Essex based businesses which have stood the test of time. These four successful businesses have established a loyal customer base, a long history of positive testimonials, and have been in operation for decades or even centuries. Read on for more here.
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A Beginner's Guide To Keyword Research

Glasses resting on notebook next to laptop
Digital Marketing
Keywords make up the focal point of your website or blog and provide search engines with context which can be used to assess the relevancy of your content. Keyword research is hugely important for informing a successful content strategy and effectively reaching your target audience - read on to find out how to maximise your content's potential.
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Why positive user experience is essential

Hands drawing wire frame
Marketing Matters
In a world of intense online competition where a website is often the first point of contact, positive user experience has never mattered more for businesses. Find out how user experience can impact your website's success, and how to ensure that you are taking your customers into account at all times. Read the full article here.
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Sector Spotlight: Renewables, Energy & Environment

solar panels lined up on field
Mackman
The renewables, energy and environment sector is always looking to grow and change with the times in order to gain an advantage over competitors and maintain a loyal customer base. Our projects within the sector often stem from conducting thorough insight into the client’s customer base and competition. So today, we will look over some of our projects and case studies within the sector. Read on for more.
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Why do you need a 'Marketing Mix'?

Computer desk setup for advertising
Marketing
Marketing is about where you want to get to, but it's also about analysing what you have now. A 'marketing mix' is made up of 7 Ps which outline the framework for delivering a targeted marketing strategy. In this article, we will be looking at why you should be implementing the 7 Ps and some examples of them in action in existing brands.
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Quick Tips to Improve Your Website and Social Media Engagement

Laptop, pens, scissors, and pencils
Digital Marketing
It may seem like you have no influence on how much engagement you get on your website, blog, and social media. However, there are some things you can do to better your chances of encouraging followers and potential customers to interact with your content. We will be taking a look at some of the things you can do to hopefully improve your engagement on your site and social media. Read on to find out more.
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Sector Spotlight: Consumer

Open shop sign hanging in window
Mackman
Continuing our series for each of our client sectors, today we will be looking at consumer businesses. We have worked with many businesses within the consumer sector, covering a plethora of different services, audiences and tones of voice. Our projects have included marketing campaigns, full service brand developments, and everything in-between. This makes for a challenging and rewarding sector to work with. Read the full article here.
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How To Keep Your Content Fit For SEO

Wordpress dashboard on MacBook Air
Digital Marketing
As the online world becomes more prominent, websites are becoming bigger and richer. Therefore, you can expect the competition to be even more challenging. If your website has been around for a while, it can be expected that you will have years worth of content across your site. However, having outdated, irrelevant and low-quality content means your competitors are outranking you. Read on for how you can make the most out of content on your site.
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What Our Clients Say
  • “Mackman Group created a fantastic website for St Peter’s, and this was no doubt an important factor in raising the profile of our work there, leading to significant funding towards our £2.5M regeneration project. Mackman gave us a beautiful website that gives us complete independence to update and maintain the online presence of St Peter’s easily and efficiently, safe in the knowledge that the Mackman team are there to ensure technical updates and stability. It has enabled us to run important campaigns to fundraise and to recruit new volunteers, and the site integrates seamlessly with other third party software which has enabled us to sell tickets to events and link to our social media platforms, significantly widening the reach of our audiences, all which is crucial to our success.”
    Alli Burke, Development Officer - The Churches Conservation Trust
  • “We are a small charity keen to engage with local residents and potential funders, a well formatted website was our target. From the very first meeting we knew Mackman would deliver. The team are friendly and professional. They listened to our needs and provided a concept for us to discuss as a Board of Trustees. To add interest they visited our premises and took photos and video footage to complement our brand message. We highly recommend Mackman for your website and design needs.”
    Russell Rainger, Trustee - Leiston Community Land Trust
  • “Immigration Legal Services is a niche law firm located in Ipswich, providing a full range of services to both business and private clients. We are really pleased with Mackman’s work for us. Our new website has already brought in more work and presents our business in exactly the way we wanted. It looks great and is clearly functioning very effectively. Mackman bring a wealth of experience and knowledge to their work and this inspires confidence. They are also very nice people to deal with, who care about their clients. They made a huge effort to understand our business in order to help us and it is reassuring to know they are there to support us in the future. We have no hesitation in recommending them to anyone requiring the services they offer.”
    Angela Cole, Principal and Senior Immigration Practitioner - Immigration Legal Services
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