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New Client: Utility Installation Projects
Read more: New Client: Utility Installation ProjectsUtility Installation Projects is a specialist provider of out-sourced engineering services to the power, telecoms and water industry sectors. We are starting work with them on a full service brand development programme – this project will include insight into their key audience groups, an updated brand identity, and a new website. Find out more here.
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Engage customers by using video content in marketing
Read more: Engage customers by using video content in marketingVideo content is often viewed as time and resource-intensive, with uncertainty surrounding the value of investing in the creation of moving images. However, you don’t need to choreograph a Hollywood-style production to tap into the increasing demand for video. The world of video content is incredibly rich, and there are options to suit any business’s…
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New Client: The Classic Brick Company
Read more: New Client: The Classic Brick CompanyMackman is pleased to be starting a brand new project with The Classic Brick Company, specialists in handmade clay bricks. The Classic Brick Company approached Mackman to conduct insight into their online audience and competitors, refine their brand identity, and build a new website with the potential for ecommerce in the future. Find out more…
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How to keep creating during lockdown
Read more: How to keep creating during lockdownOne month into 2021 and the country still finds itself in lockdown, causing many businesses to move back to home-working and self isolation. It can be difficult to maintain focus and stay inspired, not to mention how mentally draining being locked in your house can be. Here are some tips to get you through lockdown…
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New Client: Kentwell Hall
Read more: New Client: Kentwell HallWe are privileged to have the opportunity to work with the team at Kentwell Hall, Long Melford, to widen the appeal of their gardens for all ages, and to allow visitors to experience the charm of the property in a Covid safe way. With the house being unable to open due to the coronavirus, the…
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What Are Web Stories & How To Take Advantage Of Them?
Read more: What Are Web Stories & How To Take Advantage Of Them?Nearly every platform these days have their own version of “stories” which tend to be short video clips or pictures that disappear after 24 hours. Now Google is helping to bring a similar functionality to the web through their AMP framework. Find out more about web stories and how to use them effectively.
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Fantastic feedback from The Sudbury Society
Read more: Fantastic feedback from The Sudbury SocietyAnother positive review of Mackman’s work, this time from The Sudbury Society. This local charity approached Mackman to refresh their website to serve as a community noticeboard and attract new members to support their valuable work preserving the history and shaping the future of our historic market town.
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Marketing tips for 2021: Kickstart your marketing
Read more: Marketing tips for 2021: Kickstart your marketingMany businesses are setting their sights on 2021 and what lies ahead with a renewed sense of determination and cautious optimism, but in order to make the most of the potential a new year brings, assessment and agility are the two watchwords to keep front of mind. Here are a few of our marketing tips…
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Why Do Keyword Research? A Beginner’s Guide
Read more: Why Do Keyword Research? A Beginner’s GuideOver 3.5 billion searches are made on Google every day. This adds up to around 1.2 trillion searches per year globally. We take you through some of our essential steps for starting keyword research for websites, from exploring search intent through to compiling and refining your list of target keywords.