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New Mackman Research project on behalf of Essex County Council begins
Read more: New Mackman Research project on behalf of Essex County Council beginsWe are delighted that our sister company Mackman Research has the opportunity to collaborate with Essex County Council on a research project that will inform their support for Essex businesses. To help the Council to establish a programme of support for businesses, Mackman Research has crafted a comprehensive questionnaire to aid the Council’s understanding of…
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How to create a contact form that converts
Read more: How to create a contact form that convertsContact forms are an essential component of any website’s contact page. They allow users to quickly and easily get in touch with you at all hours of the day, and a positive experience may influence their willingness to convert. Here is our short guide to creating a contact form that aids conversion and offers a…
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New branding and website for Community Land Trust
Read more: New branding and website for Community Land TrustLeiston Community Land Trust, or Leiston CLT, is a not for profit organisation started by a small group of Leiston residents. They identified a real need to regenerate the town centre whilst at the same time building on the rich heritage of a unique, former industrial engineering Suffolk town. The CLT approached Mackman to craft…
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Mackman Research launches new website
Read more: Mackman Research launches new websiteMackman Group is delighted to announce that we have launched our brand new research website. The site was updated in order to showcase our wide range of research services for both business-to-business and business-to-consumer companies. With a refreshed look and feel, and consistency with our branding, our website provides support for prospective clients who wish…
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A Beginner’s Guide to Website Data
Read more: A Beginner’s Guide to Website DataEvery business has goals it would like to achieve, from those pie in the sky ambitions to simply streamlining the stationery order. Any tool that can help to achieve these goals is surely worth its weight in gold. So why are you ignoring your website data? Because website data is meaningless? On its own, maybe.…
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How To Create Web Personas For Your Online Audience
Read more: How To Create Web Personas For Your Online AudienceIt is important to understand the profile of your website’s target audience to maximise its effectiveness as a communication tool. The most effective way of getting to grips with your potential users is through web personas. Your target audience are people that currently, or potentially will, buy your products and services via your website. By…
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How to increase customer lifetime value
Read more: How to increase customer lifetime valueHere are some of our recommendations for building a better customer experience and increasing customer lifetime value. Customer lifetime value: Acquisition vs retention We know it’s cheaper to retain existing customers than acquire new ones. However, despite the fact that the probability of selling to an existing customer is 60-70% compared to 5-20% with a…
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What impacts the reach of a Facebook promoted post?
Read more: What impacts the reach of a Facebook promoted post?Every day, more organisations are integrating paid social advertising into their marketing strategies. Of the social media platforms currently in existence, Facebook remains the dominant social platform by membership in the UK. Facebook has been plagued by numerous scandals, including the recent #StopHateForProfit campaign that has caused leading brands to pull their advertising from the…
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Why you need to believe in content…
Read more: Why you need to believe in content…‘Content’ is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage – especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in a situation where they’re creating…