Brand identity Services
Start Up Brand Development
For start-ups and emerging businesses, building a credible and engaging brand from the outset isn’t just important — it’s essential. Your brand is often the first experience your customers will have of your business, and making the right first impression can be the difference between being noticed and being overlooked. At Mackman, we recognise the challenges and opportunities that come with starting a new business. That’s why we partner with you to create a robust and meaningful brand foundation that not only reflects your values but also supports your long-term business objectives and helps you stand out in an increasingly crowded market.
Our start-up brand development service is tailored specifically for entrepreneurs, founders, and small business teams who want to invest in a brand that will grow with them.
We take you on a structured, strategic journey — from discovering and articulating your brand’s purpose and positioning, to crafting a visual and verbal identity that resonates with your audience and sets you apart from the competition.
We begin by facilitating insight-driven workshops with you and your key stakeholders. These sessions give us the opportunity to delve into your brand’s story, mission, values, and personality, ensuring we truly understand what drives your business.
We also work collaboratively with you to define your target audiences and develop detailed buyer personas, enabling us to shape a brand strategy that speaks directly to the people you want to reach. This ensures that every element of your brand is underpinned by purpose, relevance, and clarity.
Once the strategy is in place, our creative team brings your brand to life. We translate these insights into a cohesive brand identity package that reflects your business’s unique character. This includes designing a distinctive logo, establishing a considered colour palette and typography, and developing clear, engaging brand messaging. We also provide a practical, easy-to-use set of brand guidelines — a toolkit to help you and your team maintain consistency across all communications, whether online, in print, or in person.
By taking the time to understand your business, your goals, and your audience, we help you lay the groundwork for a strong, credible, and sustainable brand presence. One that has the flexibility to grow and evolve alongside your business, supporting you every step of the way as you move from start-up to established player.
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.