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Four successful Norfolk heritage brands
Read more: Four successful Norfolk heritage brandsThe second part of our heritage brands series focuses on Norfolk businesses that have tapped into their successful history to establish customer loyalty and to generate sales. These firms have often remained in the same family. They have had to adapt over time, while retaining the key values that have sustained them over many generations.…
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What is Content Strategy, and why is it important?
Read more: What is Content Strategy, and why is it important?Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is…
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What does ‘good marketing’ look like?
Read more: What does ‘good marketing’ look like?Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book ‘Philosophy’, that marketing extends far beyond just meeting a customer’s needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved.…
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SEO for blog posts – Improve your basic SEO knowledge
Read more: SEO for blog posts – Improve your basic SEO knowledgeWhether you’re new to blogging and are looking for some advice on how to make sure posts rank well on search engines, or you’re a seasoned blogger looking to update their knowledge on how to get the most SEO value out of your blog post, the information below can help you increase your position in…
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Guide – How to Create Great Content in 10 Steps
Read more: Guide – How to Create Great Content in 10 StepsWe know content is important – it’s on everyone’s radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it…
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Analysing Email Campaigns with Mailchimp
Read more: Analysing Email Campaigns with MailchimpMailchimp is a free to use email marketing service. The software allows you to create and manage mailing lists and campaigns. Getting started with email marketing and analysing email campaigns using Mailchimp is simple, but as your business expands, you will discover that the service continues to grow with you and offer more options. MAILCHIMP…
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What Does Brand Culture Mean For Your Business?
Read more: What Does Brand Culture Mean For Your Business?Well-crafted, meaningful brand values are all very well, but if they are simply words painted on a wall, how much are they really worth? To add meaning to your company, values need to be embedded in everything you do. Brand culture is the approach that will evolve your brand values from rhetoric to reality. Brand…
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How to Stay Ahead as an SME
Read more: How to Stay Ahead as an SMEMarketers in small and medium sized businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there are plenty of things that the big players can learn from their smaller counterparts.…
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How can I improve my email marketing?
Read more: How can I improve my email marketing?Email marketing is a cost-effective way to reach customers and generate leads, particularly for small to medium sized businesses. Although perceived as an old-school method by some, and condemned as a declining form of communication by others, email still delivers the best return on investment of any marketing channel, and this ROI is easy to…
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Which marketing activities to focus on during COVID-19
Read more: Which marketing activities to focus on during COVID-19The word ‘unprecedented’ has been used by many businesses to describe the current situation that the UK, and the rest of the world, are facing. For some, business has slowed due to government regulations surrounding restricted movement of people and goods, and decision makers have more time than ever before to focus on administration, research…
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