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Famous UK Brands That No Longer Exist
Read more: Famous UK Brands That No Longer ExistHere are eight UK brands that were once part of the establishment, but are now brands that disappeared. Some were due to external factors such as consumer demand, while others succumbed to internal issues. How many of them do you remember? 1. C&A C&A was founded as a trading company in 1841 by brothers Clemens…
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The Four Competitors You Might Be Missing
Read more: The Four Competitors You Might Be MissingThink you know what a competitor is? You may know your Twinings tea from your PG Tips, but there are some competitors that are operating under your radar, so let’s see how well you know your competitors… Competitors might seem to be a bad thing, undermining your company and unhelpfully offering your customers an alternative…
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Is a Logo Still Important? The Importance of Brand Identity
Read more: Is a Logo Still Important? The Importance of Brand IdentityThink of a brand, any brand. who did you choose? Whichever brand it was, we can guarantee that their logo popped into your head. So a logo is the most important part of a brand? Well, not quite… As designer Milton Glaser puts it, “Logo is the gateway to the brand.” The logo is how…
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7 Benefits of Social Media for Business
Read more: 7 Benefits of Social Media for BusinessSocial media can benefit your business. Love it or hate it, it is integral to establishing authority in your area of expertise. There has been an undeniable shift in how we communicate, and in this case, how businesses are now communicating with their customers. Personalisation and trust are KEY to any marketing strategy for any…
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The value of marketing in the time of COVID-19
Read more: The value of marketing in the time of COVID-19On April 14th, the International Monetary Fund announced its latest forecasts for 2020 and 2021. It predicted a 6.5% contraction in the UK in 2020, while the Office for Budget Responsibility’s more severe estimate forecasted that GDP would fall by 12.8% this year. For businesses all over the country, the economic strain is compounded by…
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Four successful Norfolk heritage brands
Read more: Four successful Norfolk heritage brandsThe second part of our heritage brands series focuses on Norfolk businesses that have tapped into their successful history to establish customer loyalty and to generate sales. These firms have often remained in the same family. They have had to adapt over time, while retaining the key values that have sustained them over many generations.…
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What is Content Strategy, and why is it important?
Read more: What is Content Strategy, and why is it important?Content is everything from words to visual media, audio to infographics, print to digital. Because it encompasses so much, it is a tool used throughout marketing, spanning across search, social media, and PR, amongst others. By putting in place a content strategy, an organisation can have an output of consistently great content. This content is…
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What does ‘good marketing’ look like?
Read more: What does ‘good marketing’ look like?Marketing is often referred to as a broad discipline. Charles Nixon, founder of the Cambridge Marketing College, explained in his book ‘Philosophy’, that marketing extends far beyond just meeting a customer’s needs. It touches every area of a business or organisation and understanding what good marketing is requires an understanding of how it has evolved.…
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SEO for blog posts – Improve your basic SEO knowledge
Read more: SEO for blog posts – Improve your basic SEO knowledgeWhether you’re new to blogging and are looking for some advice on how to make sure posts rank well on search engines, or you’re a seasoned blogger looking to update their knowledge on how to get the most SEO value out of your blog post, the information below can help you increase your position in…
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Guide – How to Create Great Content in 10 Steps
Read more: Guide – How to Create Great Content in 10 StepsWe know content is important – it’s on everyone’s radars. However, creating quality content for the web can be tricky. Get started with our top 10 timeless tips in our content writing guide: 1. Be relevant Know the purpose of your content, why you are creating it and what you want to achieve. Ensure it…
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