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Responsive web design: why you need it
Read more: Responsive web design: why you need it“Responsive web design” is a term that has been familiar to marketers for a few years now, but what does it mean? More importantly: as the owner of a website, how does it affect you? What is it? Responsive web design simply refers to a site that has been designed to display correctly across multiple devices (desktop,…
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What’s the Value of Gauging Customer Experience?
Read more: What’s the Value of Gauging Customer Experience?86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or ‘CX’, leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay…
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Three examples of effective brand purpose in advertising
Read more: Three examples of effective brand purpose in advertisingBrand purpose may seem like an advertising fad, the territory of big businesses with deep pockets. However, consumers are increasingly looking to companies to solve societal issues. Brand purpose can help you to create an agile brand that will stand the test of time. Designer Wally Olins once said, “The intangible value of the brand…
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The Importance of a Brand Identity Toolkit
Read more: The Importance of a Brand Identity ToolkitThink about a ‘brand’. The first thing that sprung to mind was probably a logo, maybe Apple’s or Volkswagen’s. But your brand is so much more than just your logo. Your brand is your identity, comprised of various design elements and communication components. To remain true to your brand, it’s important to establish a brand…
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Email Marketing – Our Top Five Benefits
Read more: Email Marketing – Our Top Five BenefitsDespite there being many popular and powerful communication channels, businesses and brands are still making use of email marketing tools. This is due to email enabling businesses to build brand awareness and reinforce key messages. Email marketing is a highly successful form of marketing in the UK – according to Campaign Monitor, email click-through rates…
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Famous UK Brands That No Longer Exist
Read more: Famous UK Brands That No Longer ExistHere are eight UK brands that were once part of the establishment, but are now brands that disappeared. Some were due to external factors such as consumer demand, while others succumbed to internal issues. How many of them do you remember? 1. C&A C&A was founded as a trading company in 1841 by brothers Clemens…
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The Four Competitors You Might Be Missing
Read more: The Four Competitors You Might Be MissingThink you know what a competitor is? You may know your Twinings tea from your PG Tips, but there are some competitors that are operating under your radar, so let’s see how well you know your competitors… Competitors might seem to be a bad thing, undermining your company and unhelpfully offering your customers an alternative…
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Is a Logo Still Important? The Importance of Brand Identity
Read more: Is a Logo Still Important? The Importance of Brand IdentityThink of a brand, any brand. who did you choose? Whichever brand it was, we can guarantee that their logo popped into your head. So a logo is the most important part of a brand? Well, not quite… As designer Milton Glaser puts it, “Logo is the gateway to the brand.” The logo is how…
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7 Benefits of Social Media for Business
Read more: 7 Benefits of Social Media for BusinessSocial media can benefit your business. Love it or hate it, it is integral to establishing authority in your area of expertise. There has been an undeniable shift in how we communicate, and in this case, how businesses are now communicating with their customers. Personalisation and trust are KEY to any marketing strategy for any…
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The value of marketing in the time of COVID-19
Read more: The value of marketing in the time of COVID-19On April 14th, the International Monetary Fund announced its latest forecasts for 2020 and 2021. It predicted a 6.5% contraction in the UK in 2020, while the Office for Budget Responsibility’s more severe estimate forecasted that GDP would fall by 12.8% this year. For businesses all over the country, the economic strain is compounded by…
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