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Content Marketing: People, Stories and Data
Read more: Content Marketing: People, Stories and DataContent marketing is the ideal method of subtly changing perceptions of your brand by altering points of view over time. “Great content is all about people, stories and data.” The importance of creating and measuring compelling customer-centred stories is paramount when writing content. Content has always been about telling stories, but our access to vast…
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Join the social media club
Read more: Join the social media clubThese days it seems like everyone and their dog are members of the social media club for individual or business use. If you’re just starting your journey into social media, looking to cement your place or are nervous about joining the club, our starters guide may hold some information to get you started. What is…
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What is social proof and why is it important?
Read more: What is social proof and why is it important?Social proof certainly sounds like another one of those phrases that marketers use to talk about a new cool ‘thing’ that everyone’s doing. In reality, social proof has been part of our sociological make up for thousands of years. Essentially, social proof is a psychological state where people assume the actions of others in an…
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We love it.
Read more: We love it.So, Marmite’s new TV Ad. For those who haven’t spotted it, the Ad features a parody rescue unit recovering “neglected” jars of Marmite, left at the back of cupboards in family kitchens. However, this new campaign has attracted several complaints claiming it “trivialises” the work of the animal welfare protection agencies.Bruce Burgoyne, our Creative Lead…
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Mackman’s issue management plan
Read more: Mackman’s issue management planHaving a plan of action in place, should an incident arise, is often what prevents a minor issue from becoming a full blown crisis. The key to successfully managing a crisis is the development of a full-service monitoring and response strategy before anything occurs. In many instances, it’s not the issue which damages an organisation,…
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