EOS is the UK’s leading supplier of electrical insulating oils, based at Stanlow, near Ellesmere Port in Cheshire, from where they supply the whole of the UK.
The Mackman team are working in collaboration with EOS to provide a strategic marketing plan for the company and the customer survey is the beginning of this substantial project.
As part of the EOS contract, Mackman Research designed a questionnaire, carried out telephone interviews, an online survey, analysed the information and prepared a findings report with detailed recommendations.
Mackman researchers contacted EOS customers in managerial, operational and technical roles to take part in the research, which looked at improvements, competitors and customer satisfaction ratings.
EOS, Sales Manager, Andy Bartram praised the work carried out by Mackman researchers and said it was “a great piece of work which confirms feelings we have had about the business and this data is invaluable in substantiating this information. This evidence will help EOS improve and make precise business decisions for the future.”
Amanda Ansell, Researcher said, “Our research proved that EOS has a dedicated customer base with a certain amount of control in the market place. It is clear that EOS is considered the market leader for the supply of reclaimed insulating oil, with customers describing them as ‘Professional’, ‘Reliable’ and ‘Efficient’. We are looking forward to building upon the thorough research findings to help EOS develop and implement future advances for their business.”
Dr Gemma Mackman
Research Director
Dr Gemma Mackman is co-founder and Research Director of the Mackman Group. Her professional career has given her a broad knowledge of business practices, an appreciation of good customer service and experience of a diverse range of sectors. Gemma is also a member of the Market Research Society and has completed research training provided by the Economic and Social Research Council.
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