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Social Listening & Why It’s Important
Read more: Social Listening & Why It’s ImportantSocial listening has become a valuable tool for brands to gather rich insight on their customers and competitors, and can also assist with crisis management. Social listening provides data that can then be used to inform your brand strategy through digital monitoring. This is especially so when introducing sentiment analysis. Read more.
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Why positive user experience is essential
Read more: Why positive user experience is essentialIn a world of intense online competition where a website is often the first point of contact, positive user experience has never mattered more for businesses. Find out how user experience can impact your website’s success, and how to ensure that you are taking your customers into account at all times. Read the full article…
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What are the benefits of customer segmentation?
Read more: What are the benefits of customer segmentation?Segmentation is a way to focus your resources to target a specific group of people. Segmenting your audience can save your business time and money by allowing you to target the right people with the right content, and demonstrate to your audience that you view them as individuals with distinctive needs. Find out more here.
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How to increase customer lifetime value
Read more: How to increase customer lifetime valueHere are some of our recommendations for building a better customer experience and increasing customer lifetime value. Customer lifetime value: Acquisition vs retention We know it’s cheaper to retain existing customers than acquire new ones. However, despite the fact that the probability of selling to an existing customer is 60-70% compared to 5-20% with a…
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What’s the Value of Gauging Customer Experience?
Read more: What’s the Value of Gauging Customer Experience?86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or ‘CX’, leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. Deliver great customer experience and you can expect your customers to stay…
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Facebook: Measuring Social Media Success
Read more: Facebook: Measuring Social Media SuccessMeasuring the success of your social media can seem straightforward – particularly on Facebook. Mackman’s Digital Manager Jim Carr shows us what’s under the surface of tracking and monitoring the success of your Facebook strategies. Are you measuring your social media success in the right way? There are two types of metric that often get…
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What Makes A Good Researcher?
Read more: What Makes A Good Researcher?Research is a vital part of any project, whether you are wanting to look at customer insight or test a hypothesis. Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher… Investigative From telephone…
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Housing Association research to make an impact
Read more: Housing Association research to make an impactMackman Research is delighted to have worked with Greenfields Community Housing to deliver the results of their customer service and access survey. Greenfields is a housing provider based in the Braintree district, in Essex. The study was designed to help Greenfields identify areas for future improvement within their communications to their customers and then to…
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Bench mark customer survey results for Specflue
Read more: Bench mark customer survey results for SpecflueThe Mackman Research team is delighted to have delivered the year on year bench mark customer survey results to Specflue, this month. With offices in Suffolk, Devon and West Yorkshire, Specflue is one of the UK’s leading suppliers of flue, chimney and renewable heat products, supplying the UK market since 1992. Specflue recognises the evolving…
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How much data do I need for my research project?
Read more: How much data do I need for my research project?This is a common question people ask us, and one that needs careful consideration. It is important that you get a significant number of people to answer your survey since your survey is vital to the statistical reliability of your research data. But how do you know how many respondents are enough? How big does…
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