Market Insight Specialist
Hello! My name is Farzana and I’m a Researcher at Mackman. My role focuses on performing B2B customer satisfaction surveys, customer research & perception surveys, NPS surveys, competitor research with a special interest in social research. I am a Scientist by training, having done my undergraduate degree in Biomedical Sciences at Queen Mary University of London, followed by a Masters at UCL in Infection and Immunity. After working at the Institute of Cancer Research for a year, I returned to Queen Mary to complete a PhD in Immunology. I have been lucky to present my research findings at national conferences and be chosen to represent the UK at an international competition.
During my PhD, I undertook a business consultancy internship which revealed to me how quickly people’s lives can be benefitted through well-informed business decisions. My first insight into social research was when I began volunteering as a Consultant Researcher for my local community, where I was involved in performing the first health needs assessment in the North East Essex Bangladeshi population. A running theme in all my research interests has been to draw meaningful insights that benefit people and their lives.
“I felt valued on my first day at Mackman where I was asked to offer my opinion on a project report that was being finalised. I felt even more honoured when my opinion was not only heard, but included in the same report as a contribution that I was entrusted to write. This early experience showed me that Mackman truly listen to all voices. I have since been given the opportunity to participate in a variety of projects at Mackman and oversee processes from start to finish. “
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Case Studies
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Branding & Marketing Support For Evacuation Specialists
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Full Service Branding & Marketing Support For A Specialist Software Company
Contact Us Today
For an initial informal discussion with a senior member of our team to discuss our branding and marketing services, complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.