Country House Weddings
Developing A Brand For An Established Wedding Venue Group
About The Brand

Country House Weddings is a prestigious portfolio of exclusive-use country house wedding venues, meticulously designed to make each wedding day truly perfect.
This family-owned and operated business is the UK’s longest-established wedding venue group, and has a rich history of creating unforgettable experiences for couples on their special day.



Nick Bramer
Head of Marketing,
Country House Weddings
“The Mackman process of underpinning their great branding work with solid stakeholder research was a massive draw when choosing them for our recent brand refresh. These guys strive to gain a great depth of understanding about your business and it really shows in the work that follows. What’s more, they’re genuinely nice people and great to work with.“
Project Overview
Nick Bramer, Head of Marketing at Country House Weddings, approached Mackman with a vision for a new direction for the group’s identity. The goal was to refresh the brand while maintaining the elegance and charm that Country House Weddings is known for. The new brand needed to complement and support the individual venue identities.
In response to the creative brief, Mackman developed a comprehensive brand identity for the Country House Weddings group.
Our aim was to craft a professional yet personable brand that reflects the unique personality of the organisation within the competitive wedding sector. This identity was built on a foundation of market research to ensure that all decisions were directed by the sentiments of external and internal customers. As a branding project it was also essential that internal (organisational) brand sentiment aligned with and transmitted the intended brand characteristics.
To support this new identity, Mackman provided extensive Brand Guidelines & Governance support. This included the management of a full asset library to ensure the consistent application of the brand across various platforms. Additionally, we delivered a range of branded templates designed for ease of use by the Country House Weddings team, ensuring that the new brand identity could be seamlessly integrated into their daily operations. Mackman supported Country House Weddings with the brand handover to ensure clarity in how the brand should be adopted from a visual and tone of voice perspective.
Bruce Burgoyne
Creative Director,
Mackman Branding & Marketing Agency
“The team was dedicated to creating a brand identity for Country House Weddings that not only reflects their prestigious history, but also positions them as leaders in their sector. We focused on crafting a flexible and exclusive identity system that seamlessly integrates across all digital and printed materials, ensuring a consistent and sophisticated brand presence. By drawing upon market insights, we developed a strategy that highlights the unique personality of Country House Weddings, making each interaction with the brand as memorable as the weddings they host.”
Project Outcomes
We successfully emphasised the distinct personality of Country House Weddings through a flexible identity system that works seamlessly across all print and digital marketing materials and platforms.
Country House Weddings now have an overarching brand which instills strong brand equity for its venues. This refreshed, exclusive identity helps position them as leaders within their sector.
Gemma Mackman
Co-Founder & Research Director,
Mackman Branding & Marketing Agency
“We conducted 360° insight consisting of staff focus group surveys and external customer surveys to reveal brand transmission gaps, perception verses experience and USP’s. All insights recorded features such as exclusivity and unique settings, and exceptional CHW teams delivering extraordinary weddings. Research findings directed the brand strategy and future brand architecture, bringing cohesion to the parent brand whilst being sympathetic to the much loved features of the individual venues.”
Some helpful questions answered
What’s typically included in a brand identity toolkit?
A brand identity toolkit typically includes various components to ensure a cohesive and recognisable brand presence across all platforms. These components encompass logo variants, offering different versions of the logo (full, simplified, monochrome, etc.) for various applications. It also includes colour palettes, detailing primary, secondary and tertiary colours with specific codes (e.g., RGB, HEX, CMYK). Typography styles and specifications are covered, selecting fonts for headings, body text, and other uses, along with guidelines for size, spacing, and alignment. Imagery guidelines provide examples of approved photographic styles that reflect the brand’s visual tone. Pattern swatches feature custom patterns for use in the production of brand collateral. Additionally, the toolkit includes graphic devices such as icons, shapes, or other design elements that support the brand’s visual language.
What is a brand identity system?
A brand identity system encompasses all visual aspects of a brand, creating a cohesive and recognisable presence across all platforms. This system includes components such as logos, colour palettes, typography, imagery, and graphic elements. Together, these components form a unified system that reinforces the brand’s identity and ensures a consistent look and feel in all brand communications. Each component interacts with the others to maintain consistency; for example, the logo’s design harmonises with the chosen typography and colour scheme, while imagery and graphic elements adhere to the same visual guidelines.
What is a responsive logo?
A responsive logo is a versatile logo design that adapts to various sizes and contexts, ensuring optimal visibility and impact across both digital and printed media. This adaptability involves creating multiple versions of the logo, such as simplified or more detailed variants, to fit different screen sizes, resolutions, and formats. By adjusting elements like complexity, scale, and orientation, a responsive logo maintains brand recognition and aesthetic consistency. This flexibility allows for versatility and compliments the overarching brand system.
How can market research be used to inform brand identity decisions?
Market research can significantly inform brand identity decisions by providing insight into internal sentiment and external customer preferences, perceptions, and behaviours. By analysing data on target audiences, market trends, and competitors, companies can identify attributes and values that resonate with their audience. This helps craft a brand identity that is authentic, appealing, and distinct from competitors. Effective market research ensures the brand identity aligns with stakeholder expectations, enhancing brand loyalty and market positioning.
What is meant by the term brand governance?
Brand governance refers to the framework and processes established to ensure a brand is consistently represented across all touchpoints. It involves the active management and oversight of brand elements to maintain consistency and integrity. This includes setting guidelines for logo usage, colour schemes, typography, tone of voice, and other brand assets. By adhering to these guidelines, stewardship over a brand helps to ensure that every representation of the brand aligns with its core values and visual identity, fostering a coherent and trustworthy brand image.
What is a fluid layout within design and branding?
A fluid layout in design and branding is a flexible design approach that adjusts seamlessly to different screen sizes and orientations, enhancing the user experience and visual adaptation of a brand across various devices. By using relative units like percentages instead of fixed units, fluid layouts ensure that design elements scale proportionately. This adaptability improves the efficiency of brand output by allowing a single design to be effectively used across multiple platforms and formats. Consequently, it streamlines the development of diverse marketing materials, ensuring consistency and saving time and resources in the creation process.
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For an initial informal discussion with a senior member of our team to discuss our branding services, either complete the contact form or call us on 01787 388 038. We would be interested to discuss your requirements in more depth and how best to move forward.
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