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Human Resources Staff Survey

Baker Tilly

Baker Tilly is a leading independent firm of accountants and business advisers that specialises in providing an integrated range of services. They provide business clients with audit, accountancy, personal and corporate taxation, VAT, management consultancy, corporate finance, IT advisory, restructuring and recovery and forensic services. The firm has national coverage through its network of offices and is represented internationally through its independent membership of Baker Tilly International.

"Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood."

Stephen Duffety – Senior Partner Baker Tilly Tax and Accountancy

Campaign Objectives

Mackman Research was commissioned to carry out an annual human resources staff survey at Baker Tilly, Bury St Edmunds. An important element of the project was the on-going monitoring of staff perceptions.


An existing survey was developed in collaboration with Baker Tilly, with 66 questions and space to comment. The Mackman Research team surveyed all employees of Baker Tilly Bury St Edmunds. The research took place using an online methodology and confidentiality was introduced in an effort to encourage full and frank participation from Baker Tilly employees. A contact list of 100 personnel was supplied in MS Excel format and all contacts were invited by email to participate in the survey. The on-line survey was ‘live’ over the course of 2 weeks. During this time various reminder emails were sent to each employee who had not responded.


100 respondents completed the survey within the timescale, representing a 100% response rate.

What Our Clients Say
We knew straight away that we wanted Mackman to be the brand agency to work with us on our project. We were given a real sense of confidence that they would do a great job and we were not proved wrong. We look forward to ‘growing together’ over years to come.
Jane Cotton, Board Director - ILECS (International Lift Consultants)

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