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Start up incubation pack



Simpatico is a new marketing and digital recruitment company that specialises in senior marketing positions across a range of sectors. Driven by a commitment to providing customers (clients and candidates) with an exclusive, hands-on, professional service at every level, Simpatico delivers an ethical, reliable and effective service at every stage of the recruitment life cycle.

The company works on permanent positions based anywhere in the UK, but will particularly focus on London and the home counties. The business will typically recruit the following roles:

  • Marketing managers
  • Digital marketing managers
  • Product managers
  • Paid search specialists
  • Organic search specialists
  • eCommerce managers
  • Digital acquisition managers
  • Chief marketing officers

Simpatico has a deep rooted aspiration to be a business built on strong symbiotic relationships and provide a better service in an overcrowded industry where there are numerous agencies delivering poor service levels at high cost.


Mackman was approached to develop and deliver a professional and appealing brand presence for Simpatico, and apply this to a fully content managed website. Delivery of the campaign needed to be ready for the imminent launch of Simpatico and therefore took place over a short time scale.


Mackman supplied an incubation pack to Simpatico, in order to increase brand presence. This offered the broadest range of tools that would be beneficial to the start up company. This incubation pack included the design of a logo and the design and construction of a “starter” website in order to attract high levels of web traffic and increase the awareness of the company within their target market of marketing clients and candidates.

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