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HSJ Dental Website Design

Marketing Strategy & Website Redesign



HSJDental is a dental practice based in Colchester, Essex. Established over 25 years ago the practice has steadily grown and is highly regarded with approximately 25,000 patients on their books. They have gained a reputation as a popular dental practice in the area, recognised for an impeccable level of service. Throughout the last quarter of a century, the priority has always been to help their patients achieve and maintain healthy gums and teeth throughout their lives. The dental practice has been designed to be a soothing and peaceful environment for patients.


Due to changes in the dental industry, HSJDental is looking to new markets for growth and have identified private dental clients and the cosmetic market as opportunities to expand their business. To help achieve this growth HSJDental decided they needed to update their marketing strategy to attract a young, professional market through a range of treatments including, teeth whitening, invisible braces and anti-ageing treatments. To do this they recognised the need to redesign their website. Although HSJDental had an existing website it was, like many other dental practice websites, very functional and did not meet the requirements of the private market.


HSJDental approached Mackman to design a new website that matched both their ambition to attract new patients and reflected their new marketing strategy. Mackman took into account HSJDental’s professional and friendly nature to create a visually dynamic website. It had to work on a dual basis – appealing to existing patients looking to convert to a private status and new private patients. Supported by Mackman’s professional photographic service a clean, professional and modern looking website was created using a design built to grow with the company. Paul Mackman, client lead at Mackman, said: “Working within the dental industry was an exciting and new challenge for us. It was clear from the start that HSJDental had a distinct image they wanted to portray. For us it was a case of understanding this and putting their vision into reality. The resulting website is both visually appealing and practical.”

To find out more about HSJDental, visit their website: www.hsjdental.com

Client Feedback

“The team at Mackman worked hard to fulfil our marketing requirements for the website and with their collaborative approach gave us the opportunity to keep involved with the project at every key stage. We are delighted with the results and look forward to continuing our working relationship on future marketing projects.”

Siobhan Brodie, Marketing Coordinator

“Working within the dental industry was an exciting and new challenge for us. The new website is able to clearly position HSJDental as innovative market leaders.”

Paul Mackman, Client Lead
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