The East of England Chartered Institute of Marketing have organised another cracking SEO and Content Marketing event for September. The full-day programme offers insights into search engine optimisation SEO including Penguin 2.0 and digital copywriting. It takes place on 13th September 2013, 10:00, Hatfield AL10 9EU. Delegates from Mackman will be in attendance as part of our continuing professional development ensuring that clients are always provided with SEO and Content Marketing best practice advice. We highly recommend this event to anyone interested in digital marketing.
Search engine optimisation SEO - this session looks at the impact of Google's Penguin 2.0 on SEO and how you should respond to, maintain or improve your natural search ranking and ultimately conversion. This includes authority building, social media participation and on-site improvements that will make a difference.
Digital copywriting - this session looks at the fundamentals of writing for the web, exploring techniques for writing, formatting and organising words for maximum clarity. It also looks at the role that content writers can play in improving search engine optimisation results often by using the simplest of techniques.
Speakers: Ian Miller, Search Director, Crafted and Richard Groom, Peterborough Copywriting Bureau.
Registration is from 10:00; the event starts at 10:30 and is expected to finish at 16:00.
Further details can be found on their site or alternatively call the Chartered Institute of Marketing at Moor Hall on +44 (0)1628 427340
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