The following CIM events are coming up in the East of England region. The extracts are taken from the Chartered Institute of Marketing communications.
Spring marketing mash-up
18 April 2013, 10:00, Norwich NR2 1TF
The best bits of our successful marketing conference and workshop programmes are mashed together into one, action-packed event. The overall theme is content marketing – you’ll be treated to four sessions covering content strategy, the power of the moving image, customer experience design and customer relationship management (CRM), as well as two workshops on creative writing and LinkedIn.
It’s going to be a smorgasbord of great ideas and good advice so there’s something for everyone.
Digital marketing boot camp: paid search, search engine optimisation (SEO) and conversion rate optimisation (CRO)
23 April 2013, 10:00, Peterborough PE3 7PS
This full-day event explores three crucial aspects of digital marketing. Two concise, easily digested one-hour seminars covering paid search (not just Google Adwords) and search engine optimisation, are followed by a two-hour afternoon workshop on conversion rate optimisation.
Speakers: Andrew Goode, Blue Dolphin; Andy Richardson, Omobono; Barnie Mills, Crafted.
Pricing – the forgotten element of the marketing mix?
16 May 2013, 18:30, Luton LU1 3JU
Leading consultant and thought leader, Tony Hodgson, challenges the dictum that ‘marketing is about achieving the highest price the market will bear’ and discusses some of the pricing strategies available.
Digital marketing boot camp: customer profiling, online PR and content strategy
17 May 2013, 10:00, Chelmsford
Small business marketing conference
24 May 2013, 09:00, Hatfield
East of England summer marketing conference
6 June 2013, 10:00, Chelmsford