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Marketers in East of England struggle to justify their value in rapidly changing sector
Read more: Marketers in East of England struggle to justify their value in rapidly changing sector• More than half of marketers in the East of England struggle to explain their roles. • Over a third of marketers in region feel colleagues don’t value marketing. • Despite this, marketing is regarded as a critical skill for senior business leaders to possess and is increasingly being used to shape sustainable markets. Confusion…
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How much should a small business spend on marketing?
Read more: How much should a small business spend on marketing?Done right, marketing is all about growth. It is a profit centre, not a cost centre. For every pound invested on marketing spend, you should get at least two back, and preferably five or more. The more you put in, the more you should get out… But how might a typical SME predict and calculate…
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What can we learn from the first decade of digital domination in marketing?
Read more: What can we learn from the first decade of digital domination in marketing?Have you ever searched for something on Google and been informed by a condescending snake oil salesman that you need to do something so, so obvious and yet so useless, that you want to swear? Here are some examples which are right there, right now if you search for ‘marketing challenges businesses face’. “A single…
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East Anglian Firms That Have Successfully Rebranded
Read more: East Anglian Firms That Have Successfully RebrandedAs businesses expand, their goals and aims become clearer. When considering a successful rebrand, any design team needs to take three essential questions into account. Firstly, why does the business need to make a change? Secondly, which elements need to remain constant in order to preserve brand equity? And finally, should the change represent an…
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Online Antislavery Platform designed by Mackman launches at UN
Read more: Online Antislavery Platform designed by Mackman launches at UNThe online platform for the Antislavery in Domestic Legislation Project launches today at the United Nations Headquarters in New York. It serves as a resource to improve global access to anti-slavery legislation worldwide. The online platform takes and summarises antislavery legislation in domestic law from all 193 different countries around the world that are member…
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Sustainability is key to the 2020s economy
Read more: Sustainability is key to the 2020s economyIn 2019, the penny finally seemed to drop. Drawing inspiration from both ends of the age spectrum by Sir David Attenborough’s wisdom and Greta Thunberg’s conviction, and further agitated by Extinction Rebellion, society reached a tipping point. According to forecasters, environmental sustainability will be to the 2020s what Jazz was to the 1920s. From now…
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Why should SMEs invest in creativity?
Read more: Why should SMEs invest in creativity?2020 marks a decade of what many people view as the ‘digital era’. Before 2010, handheld devices had more limited functionality, and social media was far less pervasive than it is now. Growing numbers of consumers are using online shopping as their first port of call, while a University of Denmark study has shown that…
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Growth for SMEs in 2020 – Our Five Top Tips
Read more: Growth for SMEs in 2020 – Our Five Top TipsSearch ‘Marketing Trends for 2020’ and many SME owners would think they had stumbled upon a Science Fiction parallel universe. Of course, they would recognise that the development of AI related technologies is moving at an exponential pace and disrupting those high-tech and next generation sectors such as fintech, biosciences and AI with uber budgets…
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How to Choose the Best Marketing Agency for Your Business Needs
Read more: How to Choose the Best Marketing Agency for Your Business NeedsMarketing agencies come in all shapes and sizes, and with different levels of experience and expertise. With so much choice, how might you select a marketing agency? The best marketing agency for one organisation may not be the right fit for another. The options To start, what kind of organisation are you? If you are large,…
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Creative marketing is not just for super brands!
Read more: Creative marketing is not just for super brands!This month I want to celebrate the power of creativity in marketing and help local SMEs to consider the way it is leveraged by the most famous and successful brands to drive growth. For some, creativity is synonymous with visionaries, highly strung designers and the absence of rationality. However, the marketer’s objective is not to…
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