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How Online Marketing Delivers Predictable Growth Rates
Read more: How Online Marketing Delivers Predictable Growth RatesIn last month’s Marketing Matters article, I used the example of one of the UK’s most successful contemporary companies to suggest that business owners reconsider their use of online marketing and social media. I explained how so many SMEs that we encounter simply throw money at social media with little idea of their objectives or…
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CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’
Read more: CIM B2B Masterclass | ‘Showcasing Your Expertise: Delivering B2B Website Excellence’Two valued members of the Mackman team will be presenting at the CIM B2B Masterclass on Thursday 7th November. The masterclass is part of the CIM’s busy calendar of events designed to drive long term organisational performance, such as their recent masterclasses on successful content marketing and charity marketing. Taking place at Colchester United Football…
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Is Social Media for Business Suitable for Every Organisation?
Read more: Is Social Media for Business Suitable for Every Organisation?This article focuses on whether social media is a viable option for your business. Amidst the kerfuffle surrounding Brexit, rumours are circulating that JD Wetherspoon’s boss, Tim Martin, may be awarded with a gong for his services to the ‘Leave’ side of the conversation. This has reminded me that in 2018, Mr. Martin suddenly closed…
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Enhancing Customer Experience
Read more: Enhancing Customer ExperienceCustomer experience is the driver of customer satisfaction, which is essential for every business. Developing a customer experience programme, and successfully implementing it through training, will help maintain standards and build customer relationships. It is worth regularly asking your customers to rate their satisfaction levels and ideally, you will be aiming to achieve scores of…
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How brand strategy can help your company
Read more: How brand strategy can help your companyAdopting a brand strategy can have huge benefits for your company. A brand strategy is a plan which sets out your long-term goals and how they can be achieved throughout the evolution of your brand. Having a well-thought-out brand strategy is important for every business. It can be a particularly powerful tool when introducing a…
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Planning a Research Project
Read more: Planning a Research ProjectGaining meaningful insight into your market, and the experiences of customers, provides direction for future business strategies. Feedback from your customers helps to identify pain points that need addressing and may provide you with recommendations about solving them. However, extracting useful information can be difficult as it is easy to lose focus and ask questions…
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Does your brand speak to your customers?
Read more: Does your brand speak to your customers?Let’s talk tone You’ve got the logo; you’ve agreed your mission and brand values and come up with the way you want your literature to look and feel. But what about the way you communicate with your customers? How do you say what you do and what you offer? More to the point, how do you want to make your customers feel?…
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The Value of Customer Research & Insight
Read more: The Value of Customer Research & InsightWhat is the value of customer research and insight? Often for an established business, it is all too easy to fall into the trap of continuing to offer the same products and services based upon existing assumptions. Whilst you may have been successful to date, markets are moving with increasing speed and as such you…
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Brand Architecture & Business Growth
Read more: Brand Architecture & Business GrowthWhen the discussion turns to brand architecture, and the strategy behind a brand’s development, some organisations shy away, claiming “well that definitely doesn’t apply to my business!” All too often we look at brands and brand families as just big, corporate organisations whose multiple assets dominate the market. However, understanding how each area of your…
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Mackman Secures Competitive Tender with Scholarly Association
Read more: Mackman Secures Competitive Tender with Scholarly AssociationColchester-based scholarly association, the European Consortium for Political Research (ECPR), has chosen Mackman to support the commemoration of its 50-year anniversary in 2020, following a competitive tender period. The ECPR is an international organisation that represents academics and universities worldwide in the study and teaching of politics and international relations, encouraging training, research and cross-national…
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