-
The Importance of Quality Hosting & Support for your Business
Read more: The Importance of Quality Hosting & Support for your BusinessQuality hosting and support for your website is often overlooked and undervalued. But it is a critical component of the digital experience that you should be delivering to your customers. The days of a website launch as a sign of its completion are long gone. “But my website never goes down!”, I hear you say,…
-
What We’re Working On | Autumn 2018
Read more: What We’re Working On | Autumn 2018Mackman are pleased to announce a number of exciting projects that we are working on. Here’s what we have been up to, and what to look forward to… Attwells Solicitors Marketing Alignment Programme Attwells Solicitors is a leading property firm in East Anglia, with a boutique London Office. Committed to helping people get ahead, the…
-
What are Meta Descriptions? And are they Important for SEO?
Read more: What are Meta Descriptions? And are they Important for SEO?In the big, bad world of Search Engine Optimisation (SEO), meta descriptions can seem like the least of our worries. So let’s dig deep, and determine why creating them can have such a positive impact on your website’s search engine rank. Firstly, what are meta descriptions? Meta descriptions are small pieces of text created manually…
-
Why Customer Experience is essential to your brand
Read more: Why Customer Experience is essential to your brandGreat customer experience should be at the center of everything you do as a brand. Put simply, in order to be successful, it’s essential that your customers are satisfied with the service that you provide. A positive customer experience leads to high customer satisfaction, and satisfaction can be directly equated to a customer’s loyalty with…
-
Mackman in Focus: Gemma Mackman
Read more: Mackman in Focus: Gemma MackmanGemma Mackman is a founding director of Sudbury-based business, Mackman. Mackman is a full-service branding and marketing agency with clients such as Twinings, the University of Essex, Humphries Weaving, The Sticker Factory, Somerville Holdings and KSL. Gemma and her team have a strong community ethos, and have supported organisations such as Sudbury Common Lands, The…
-
How To Create Effective Facebook Advertising
Read more: How To Create Effective Facebook Advertising1.85 billion people are using Facebook each day. Therefore, it is clear to see why Facebook makes for a great channel for your business to communicate with target customers. By making full use of the tools available through Facebook advertising, you can effectively promote your business. Here are our top 5 tips which will give…
-
How to Future Proof Your Website
Read more: How to Future Proof Your WebsiteHere at Mackman, we develop websites using WordPress; the World’s most popular content management system (CMS) that offers the perfect digital hub for businesses of any size. WordPress is straightforward to update and manage; particularly for beginners. In other words, we love WordPress, we love it a lot, and we are sure you will too!…
-
The Five Benefits of Working with Local Charities
Read more: The Five Benefits of Working with Local CharitiesAs a business based in the heart of Sudbury, Suffolk, we encounter a variety of exceptional charities every day. And following a successful workshop at the Suffolk Volunteering Conference to aid Employer Supported Volunteering (ESV), we wanted to share what we believe to be the benefits of working with local charities. There are a whole…
-
Why Creating a Tone of Voice Can Benefit Your Content Strategy
Read more: Why Creating a Tone of Voice Can Benefit Your Content StrategyDeveloping a tone of voice for your brand and business may not be on the top of your to-do list, but it is extremely valuable when developing an overall content strategy and communications plan. Because as we all know, creating effective content is not just about what you say, but how you say it. From…
-
Countdown to GDPR: The Low Down on Individual Rights
Read more: Countdown to GDPR: The Low Down on Individual RightsYour individual rights have evolved under GDPR. But what impact will this have on your business? As well as introducing new rights, the General Data Protection Regulation (GDPR) will clarify and extend individuals’ rights as they stand currently under the Data Protection Act (DPA). What will individual rights be under the GDPR? And what action will…
Telephone 01787 388038
