Branding & Marketing Articles

  • Housing Association research to make an impact

    Mackman Research is delighted to have worked with Greenfields Community Housing to deliver the results of their customer service and access survey. Greenfields is a housing provider based in the Braintree district, in Essex. The study was designed to help Greenfields identify areas for future improvement within their communications to their customers and then to…

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  • She’ll Be Back…

    Angela is our Senior Studio Designer who has some pretty exciting plans for this summer. We decided that now is the time to ask her a few questions about design, some questions that really AREN’T about design, and about those all important plans for the summer… Did you always know you wanted to be a…

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  • Round the Island race

    So, when did the race start? On Sunday 21st June at about 10.20 in the morning, I joined around 200 other runners and assembled on the beach opposite the Two Sugars Cafe in West Mersea for the 2015 ‘Round the Island’ race. How far was it? The race is described as a multi-terrain event and…

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  • Emojis: Who needs words anyway? ☀

    The growth of emojis in texts, social media posts, emails and even website URLs has grown hugely in the last five years. But a few of you might be asking, what is an emoji? You might not know the name, but you’ll certainly recognise them. The official explanation is an digital image or icon used…

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  • Search Marketing – CIM Digital Marketing Bootcamp

    On Friday 8th May, our Communications Manager Natasha Clarke and Client Lead Sarah Nagra, attended a digital bootcamp organised by the Chartered Institute of Marketing (CIM). The event explored organic search marketing and covered a range of paid search activities. Here are their key take aways from the event: SEO is a marketing channel As marketers, we…

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  • Instagram: Pictures paint a thousand words

    Instagram has been around for a while now, and for those of you who are avid users – we salute you. Those of you who are yet to dip your toe – here’s our round up on the social media platform. When faced with the decision of using a different social media platform to the standard Facebook,…

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  • Apple’s Worldwide Developers Conference – May 2015

    It is May, the hedgerows are full of green and the weather is finally beginning to warm up; it is a great time of year. For a devote technology enthusiast such as myself it is even better because you know that in June Apple will hold it’s annual Worldwide Developers Conference; WWDC. It is no surprise…

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  • Email and Social Media training sessions

    At Mackman, we deliver practical email marketing and social media training sessions. These are aimed at clients who are looking to get a better understanding of these channels. Understanding how to use them effectively and improve their return on investment for the organisation. One of our most recent clients to use this service is Hahnemuehle. The company was…

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  • Latest Projects – May 2015

    Branding and strap-line development Solutions for Outsourcing More than just a modern PA service, Solutions for Outsourcing required a brand that encompassed all that the company stood for. It needed to be eye-catching and distinctive. View the completed project and find out what the client had to say here.   Website and branding project Queen…

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  • New projects this month – April 2015

    We like to give you a sneak peek into some of the projects we have been working on recently and the new clients that are on board. They range from new branding projects, logos and strap line developments, to new website builds and campaign launches. Easy Avenues Easy Avenues specialise in corporate travel and bespoke events management.…

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