At Mackman, we deliver practical email marketing and social media training sessions. These are aimed at clients who are looking to get a better understanding of these channels. Understanding how to use them effectively and improve their return on investment for the organisation.

One of our most recent clients to use this service is Hahnemuehle. The company was founded back in 1584 as a paper mill. Specialists in traditional art paper and more recently moving into digital and filtration papers, they have one of the largest range of fine art papers in the industry.

Driven by their customer orientated ethos, the team at Hahnemuehle were particularly keen to refresh and upgrade their social media skills in order to connect with both potential and existing clients. Our Client Lead, Sarah Nagra, delivered the session which covers both tactical elements of social media and how to use the channel strategically:

  • Theory of social media marketing
  • Setting up a profile
  • Basic operation
  • Connecting with users
  • Planning content
  • Managing content
  • Monitoring feedback
  • Methods of response
  • Best practice examples
  • Next steps

“The social media training sessions are incredibly helpful for developing understanding. I found it incredibly useful and am enjoying putting the hints and tips learnt into practice. It has also inspired me to think differently and look at developing our social media strategy in a different but more successful way. I’d definitely recommend!”

Heidi Wilson, Marketing & PR – Hahnemuehle

If you think that your business would benefit from attending one of our email marketing or social media training sessions, please get in touch with the team at Mackman through your client lead or through the contact us page.