Branding & Marketing Articles

  • How to write a Press Release

    In today’s overworked and understaffed newsrooms a well-written press release more often than not stands a good chance of being published. But don’t rely on this. Reporters and editors stick proudly to their editorial principles and will only use a press release if it is worthy of publication. To ensure your press release hits the…

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  • Hosting & Support: Service Upgrade

    We’ve recently updated our hosting solution. In line with recent Google updates, and to increase the value of our service. We believe that we now offer the strongest WordPress hosting solution possible, at no extra cost to our clients. Find out what this means for all of our website clients by reading below: Why did we…

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  • New Greenfields Website: Encouraging people to get online

    The Mackman team recently collaborated with Greenfields Community Housing to launch a brand refresh and new website to make it easier for residents to access its services. Greenfields’ new, contemporary website is designed to make it easier for residents to find the information they need. At Mackman, we brought together the expertise of our whole team. Refreshing…

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  • Facebook: Measuring Social Media Success

    Measuring the success of your social media can seem straightforward – particularly on Facebook. Mackman’s Digital Manager Jim Carr shows us what’s under the surface of tracking and monitoring the success of your Facebook strategies. Are you measuring your social media success in the right way? There are two types of metric that often get…

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  • Google Update: Mobile Page Speed Matters

    The importance of mobile page speed Today, we give one simple instruction: get your website page speed optimised. Google has announced that the loading speed of your site will be an important factor in its mobile-first index. This may not seem important, but this suggests that overall site speed is being seriously considered as a…

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  • Why you NEED an SSL certificate

    We cannot stress this enough: make applying an SSL certificate to your site a top priority for 2017, or miss out on a Google rank boost. Back as far as August 2014, Google announced that switching websites over to HTTPS via the use of an SSL certificate would give website owners a minor ranking boost. As it prefers…

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  • What will you Make Happen?

    In collaboration with Essex Collaborative Outreach network, the Mackman team has recently worked on a campaign called Make Happen. The campaign aimed to help students across Essex take control of their future and Make Happen! The Make Happen campaign involved running workshops in schools throughout November and December 2016. These workshops aimed to empower young people…

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  • Hosting & Support: The Importance of WebCare

    Hosting & Support services are crucial to the smooth running and long-term maintenance of the websites we create here at Mackman. To prove the value of Hosting & Support, let us talk you through the importance of webcare… At 3pm on Wednesday 10th February 2016, our hosting partner suffered a global failure due to a power…

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  • Key Promotions at Mackman

    The promotions of four members of staff, help continue a 30% growth in sales for the first quarter of 2016 for Mackman. The promotions see two of Mackman’s most experienced staff members appointed to the board of Directors. With Bruce Burgoyne becoming Creative Director, and James Royce becoming Technical Director at the beginning of the…

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  • What Makes A Good Researcher?

    Research is a vital part of any project, whether you are wanting to look at customer insight or test a hypothesis. Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher… Investigative From telephone…

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