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Facebook: Measuring Social Media Success
Read more: Facebook: Measuring Social Media SuccessMeasuring the success of your social media can seem straightforward – particularly on Facebook. Mackman’s Digital Manager Jim Carr shows us what’s under the surface of tracking and monitoring the success of your Facebook strategies. Are you measuring your social media success in the right way? There are two types of metric that often get…
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Google Update: Mobile Page Speed Matters
Read more: Google Update: Mobile Page Speed MattersThe importance of mobile page speed Today, we give one simple instruction: get your website page speed optimised. Google has announced that the loading speed of your site will be an important factor in its mobile-first index. This may not seem important, but this suggests that overall site speed is being seriously considered as a…
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Why you NEED an SSL certificate
Read more: Why you NEED an SSL certificateWe cannot stress this enough: make applying an SSL certificate to your site a top priority for 2017, or miss out on a Google rank boost. Back as far as August 2014, Google announced that switching websites over to HTTPS via the use of an SSL certificate would give website owners a minor ranking boost. As it prefers…
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What will you Make Happen?
Read more: What will you Make Happen?In collaboration with Essex Collaborative Outreach network, the Mackman team has recently worked on a campaign called Make Happen. The campaign aimed to help students across Essex take control of their future and Make Happen! The Make Happen campaign involved running workshops in schools throughout November and December 2016. These workshops aimed to empower young people…
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Hosting & Support: The Importance of WebCare
Read more: Hosting & Support: The Importance of WebCareHosting & Support services are crucial to the smooth running and long-term maintenance of the websites we create here at Mackman. To prove the value of Hosting & Support, let us talk you through the importance of webcare… At 3pm on Wednesday 10th February 2016, our hosting partner suffered a global failure due to a power…
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Key Promotions at Mackman
Read more: Key Promotions at MackmanThe promotions of four members of staff, help continue a 30% growth in sales for the first quarter of 2016 for Mackman. The promotions see two of Mackman’s most experienced staff members appointed to the board of Directors. With Bruce Burgoyne becoming Creative Director, and James Royce becoming Technical Director at the beginning of the…
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What Makes A Good Researcher?
Read more: What Makes A Good Researcher?Research is a vital part of any project, whether you are wanting to look at customer insight or test a hypothesis. Here at Mackman, clients and colleagues frequently ask – what makes a good researcher? So we thought we’d sum up some of the qualities we believe make up a great researcher… Investigative From telephone…
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Twitter: Beyond 140 Characters
Read more: Twitter: Beyond 140 CharactersSo what’s happening? The new year has come with big revelations from Twitter. On the 5th of January original founder and CEO Jack Dorsey revealed the social media giants are considering allowing up to 10,000 character tweets in the future. Rather than 140. Since the announcement #Twitter10k has been trending worldwide with people considering what…
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Mackman Christmas Comforts and Festive Fails
Read more: Mackman Christmas Comforts and Festive FailsIn the season of happiness and cheer, what are the things that you really love about Christmas? Find out what brings us the most joy at Christmas time, but also, those little things that really jingle our bells! Adam Chamberlin – Web Developer Christmas comfort: Eggnog. Every year Lucy and I will make eggnog; none of that…
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October 2015: What we’ve been working on
Read more: October 2015: What we’ve been working onIt has been a busy October here at Mackman! Let us walk you through some of the projects and strategies we’ve been working on… Design Project Philip Morant School Philip Morant is a secondary school and sixth form college in Colchester, Essex. As an innovative and inclusive school, Philip Morant is committed to providing the best…
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