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Hannah and Bruce deliver ROI overview
Read more: Hannah and Bruce deliver ROI overviewHolmes & Hills Solicitors and Barclays Commercial in Sudbury are once again organising the Sudbury Business Lunch for local business leaders. This time our very own Hannah Marshallsay and Bruce Burgoyne, will be delivering an overview of how to structure and deliver a successful marketing campaign to attendees. Launched at the beginning of 2013, the Sudbury Business…
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Everything is awesome for LEGO®
Read more: Everything is awesome for LEGO®LEGO® might have been snubbed for a nomination for best animated film at this year’s Oscar, but they are winning hands down when it comes to their social media strategy. With over 50,000 mentions across social media channels during the Oscars (Amobee Brand Intelligence) with their live performance of the epic song “everything is awesome” from…
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An Introduction to The Power of Video
Read more: An Introduction to The Power of VideoThe moving image has been an integral part of entertainment and advertising for well over a century now. However, in today’s social media-dominated society, opportunities for brands to form deeper and more frequent connections with their audiences have grown exponentially over the last decade. Through the seemingly absolute storytelling power of video content, brands have…
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What could you learn today?
Read more: What could you learn today?What could you learn today? This quote offers good advice to live by. The best way any of us has ever truly learned something is when we were involved in the process. As we are a marketing agency, you would be forgiven for thinking that you might do better to outsource all of your needs…
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Mackman’s new projects for 2015
Read more: Mackman’s new projects for 20152015 is already proving to be an exciting year for the Mackman team. Meet just some of the new clients we’re delighted to have on board and the projects we’re looking forward to working on this year: Electrical Oil Services (EOS)EOS is the leading supplier of electrical insulating oils. The firm came to us to support the…
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Facebook Insights – Improve your organic reach
Read more: Facebook Insights – Improve your organic reachIt is predicted that Facebook posts will need to be boosted to reach the majority of consumers. It’s true that it can be frustrating to see organic reach diminishing over time, but, to it’s credit, Facebook offers a built-in tool that, used correctly, can help to optimise organic reach further than before. We show you…
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It pays to get smarter with email
Read more: It pays to get smarter with emailIn the past, offering a newsletter via email was often enough to build and grow a contact list and maintain a dialogue with subscribers. However, over time web users have become tired of their in-boxes groaning with such newsletters and have become more picky about who to hand their email address over to. This poses a…
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Update from the Chartered Institute of Marketing
Read more: Update from the Chartered Institute of MarketingThose of you who know me well, will be aware of how I extol the benefits to marketers of engaging with the Chartered Institute of Marketing (CIM). It is the sectors governing body and if you are a marketing professional who is serious about your subject and progressing your career, then you need to be…
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Our Favourite Tech
Read more: Our Favourite TechThis month Technical Towers has been awash with discussion about tech. We’ve touched on everything from past tech, current tech, future tech and even tech we wish existed. Never ones to shy away from a challenge, we then entered into the ultimate tech discussion – when push comes to shove, what would we say is…
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What to look out for in 2015
Read more: What to look out for in 2015As the end of 2014 is fast approaching, we asked the Mackman team what marketing trends we can expect to see in 2015. It’s all about people – Paul Mackman, Managing Director People are, and have always been, at the heart of marketing. After all it is the business function responsible for identifying and satisfying the…
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